Rayware Brand Licensing FINAL

THE ROYAL WEDDING

As it was announced that Claire Ptak from the Violet Bakery would be creating the Royal Wedding cake for the newlyweds, we immediately saw an opportunity for Mason Cash to get involved, as a firm favourite of bakers around the world. After sending out the Cane Mixing Bowls, we were delighted to see the bowls featured in the official photography released by Kensington Palace and The Royal Family in various sneak-peek scenes including videos and images taken from inside Buckingham Palace kitchens. The iconic Mixing Bowl was used to perfect the lemon and elderflower three- tiered modern cake and we received fantastic press and social media coverage around the world in the build-up to and over the Royal Wedding weekend.

Our total reach was over 61.35 million people.

Total engagement over social media was in excess of 720k likes , shares and comments.