Rayware Brand Licensing FINAL

VI NERS TODAY Viners is a brand that has continued through the ages, with a desire to bring the best quality cutlery to the UK remaining at its core. Unchanged through the generations, Viners delight in discovering the treasure trove of stories shared by those who own their products. From weddings and anniversaries, through to new homes and family heirlooms, Viners love to celebrate the stories that bring us together. Recent research has proven that whilst Viners is one of the UK’s oldest cutlery brands, its distinguished reputation shows no sign of fading in the modern day. Viners emerged as the number one recognised cutlery brand in the UK , with 55% of consumers recognising the Viners name, followed by Stellar with 24%. Perceptions of Viners also remain very positive, with the overriding view being that Viners is a trusted, long- established brand that manufactures good quality, attractive cutlery. Proud to champion its British heritage, the company will be celebrating its anniversary across the year with competitions, events and exciting new product launches.