KILNER AUTUMN WINTER 2018

Blogger Outreach With access to a number of influential bloggers, we foster relationships and build trust to encourage promotion of our brands to their followers. We send out samples and ask for impartial reviews which translate into shares with their vast networks, driving traffic to our own social media and websites.

Video Video content is king! When scrolling through the busy world of social media, we need to capture attention and inform, educate and entertain, making followers more likely to remember our brand. Videos are an important way for us to show how to use our products and create brand engagement.

Campaigns: #MyKilnerStory For our 175th anniversary, we wanted to celebrate with all of our friends worldwide. The Kilner ® story is nothing without our creative community that have used our products for generations, often in ways we haven’t imagined!

Customer Partnerships: Sarson’s Collaboration is the name of the game! We work with several big brands to create interesting, impactful campaigns which help us tell our story. Our relationship with Sarson’s is one which makes perfect sense. We are the original British food preserving brand, and they are the UK’s leading producer of speciality vinegars. We are both iconic home-grown brands with centuries of heritage and experts in the world of pickling.

Kilner AUTUMN/WINTER 2018

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