Kilner Marketing Presentation May 2018

COMP E T I T I ONS

12 Days of Christmas competition 12th-24th December 2017

Creating content is one thing, but getting the reader to engage with the post is another. Competitions are a good way of spreading the word and our followers love them! We have run several successful competitions across our social media platforms and created interest from existing and new followers.

Number of people reached during the 12 day competition  >300k

We use competitions to:

Build communities - people trust their friends! If a friend encourages you to learn more about a brand, you're more likely to do so and join that community. Boost online engagement - encouraging likes, shares retweets, pins and comments. Increase followers - when our fans engage with us, this allows us to reach their friend lists and incentivise a new audience to enter and follow us too, thus increasing our page views and likes. Build brand awareness - by encouraging shares, this pushes entrants to spread the word with their friends. Increase sales - by giving away a free product, winners are more likely to return to purchase more and encourage their friends to do so in the process.

>40k

Total engagement Including l ikes, shares, comments  over the 12 day period