Kilner US SS18 Catalog

Blogger Outreach With access to a number of influential bloggers, we foster relationships and build trust to encourage promotion of our brands to their followers. We send out samples and ask for impartial reviews which translate into shares with their vast networks, driving tra³c to our own social media and websites, whilst also building brand awareness.

Video Video content is king! When scrolling through the busy world of social media, we need to capture attention and inform, educate and entertain, making followers more likely to remember our brand. Videos are an important way for us to show how to use our products and create brand engagement.

Campaigns: #MyKilnerStory For our 175th anniversary, we wanted to celebrate with all of our friends worldwide. The Kilner ® story is nothing without our creative community that have used our products for generations, often in ways we haven’t imagined!

Newsletters By encouraging customers to sign up to our brand newsletters, we can capture useful demographic data and target our content effectively. We send out a monthly newsletter so we can communicate on a more personal platform. This keeps our customers in the loop with the latest brand news, hints, tips and recipes. We don’t just want to build relationships; we also want to maintain them. Customer and Brand Partnerships Collaboration is the name of the game! We work with several big brands to create interesting, impactful campaigns which help us tell our story. Finding a synergy between Kilner ® and top brands and developing those relationships helps us to position ourselves stronger in the marketplace. We also encourage customer collaboration so that we can work together in partnership to create consistent brand messages for the consumer.

KILNER SPRING/SUMMER 2018

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