MASON CASH AND ME

AUTUMN 2022 MARKET ING CAMPAIGN

Our exciting new campaign will run from September 2022 through to January 2023 as we celebrate six bakers who share their beloved family baking stories and the Mason Cash products they use to make them. With fabulous content and an easy-to-follow story, consumers will resonate with the campaign that will drive consumers to your store turning stock into profit.

1 Million+ Consumer Engagement With all eyes on the Mason Cash Mixing Bowl, we're running a sustained campaign to put the brand right in the center of the home. With the help of social media, women’s magazines, collaborations with key influencers, and amazing partner brands, a wide range of consumers will see our products in their media feeds for many months. Be part of our journey and reap the rewards.

Meet the Bakers Behind the Bowl Focusing on real-life bakers, we will show our audience how Mason Cash is central to the home as we introduce a new baker and their story each month. Through each of their baking stories, we are able to educate the end consumer on the use of each Mason Cash product.

Ruby

Sean

Chloe

Shereen

Warren

Kerry

Max

Store Support Recipe Booklet & Dispenser A5 Strut Cards

Reach Consumers Online: Digital Support

Keep an eye out for our upcoming media coverage

Provide downloadable links to our recipe guides

Max’s Three Ingredient Focaccia

This quick and easy oven-baked Italian bread recipe is great for beginners and seasoned bakers alike. Serve as a side dish with olive oil and balsamic or as sandwich bread for lunch.

Prep: 25 mins Cooking: 20 min Servings: 10

I N G R E D I E N T S

500g strong bread flour 7g dried fast action yeast 5 tbsp olive oil, plus extra for serving

1 tsp flaky sea salt 2 tsp fine sea salt Fresh rosemary, sprigs picked

M E T H O D

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1. Pour the bread flour into a large mixing bowl. Add the yeast and fine sea salt on either side of the flour, this initial separation will prevent the salt from killing the yeast. Mix all three ingredients together. 2. Make a well in the middle of the mixture and add 2 tbsp oil. Add 350-400ml lukewarm water gradually until you have a slightly sticky dough. 3. Sprinkle a work surface with flour and tip the dough onto it. Knead the dough for 5-10 mins until it is soft and less sticky. Place the dough into a clean mixing bowl, cover with proving lid and leave for up to an hour until it has doubled in size. 4. Next, oil a 35cm shallow rectangle tin and tip the dough into the tin and stretch it to fill the entire space. Cover with a tea towel and leave to prove for another 30 minutes. 5. Pre-heat the oven to 220 °C/fan 200 °C/gas 7. Using your fingers, press little dimples into the dough and push the sprigs of rosemary in. 6. Mix 1½ tbsp olive oil, 1 tbsp water and the flaky salt together and drizzle over the bread. 7. Bake for 20 mins until golden. Whilst the bread is still hot, drizzle over 1-2 tbsp olive oil. Cut into 10 equal size pieces and serve.

Share our YouTube videos with your consumers

The bakers behind the bowl Stock up on your mixing bowls before baking season

Upload Mason Cash & Me content to your Facebook

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Share our posts on your TikTok and Instagram

What Can You Do? Be sure to boost your sales in time for the baking season by:

Stocking up on our key ranges

Planning your in-store displays

Ordering Point Of Sale

Downloading all promotional images, videos GIFs and recipes Share the message and spread the love of baking with Mason Cash & Me!

Stock Up: The Tools Behind the Bakers

Size 24 In The Forest Bear Mixing Bowl

Size 36 In The Forest Fox Pudding Basin

Innovative Kitchen Spoon & Jar Scraper

In The Forest Batter Bowl

Innovative Kitchen Balloon Whisk + Reamer

In The Forest Measuring Spoons Innovative Kitchen Pastry Brush + Fork Innovative Kitchen Juicer

Innovative Kitchen Measuring Cups

Heritage Chopping Board

Size 12 Cane Mixing Bowl

Innovative Kitchen Bench Scraper

Innovative Kitchen Egg Store

Innovative Kitchen Food Prep Bowls

Innovative Kitchen Spatula

Be part of the Mason Cash & Me Campaign

Contact your Area Sales Manager or email trade@rayware.co.uk to order products and display units To order marketing literature and point of sale, contact our Sales Team at trade@rayware.co.uk or call us on 0151 4861 888

Display units available to order