MASON CASH ROYAL WEDDING FINAL

Mason Cash, the secret behind every royal bake

The Royal Wedding featuring Mason Cash

As it was announced that Claire Ptak from the Violet Bakery would be creating the Royal Wedding cake for the newlyweds, we immediately saw an opportunity for Mason Cash to get involved, as a firm favourite of bakers around the world. After sending out the Cane Mixing Bowls, we were delighted to see the bowls featured in the official photography released by Kensington Palace and The Royal Family in various sneak-peak scenes including videos and images taken from inside Buckingham Palace kitchens. The iconic Mixing Bowl was used to perfect the lemon and elderflower buttercream that surrounded the three tiered modern cake, with beautiful fresh flowers adorning the top and displayed on the most amazing cake stand we have ever seen! Read on to learn more about the fantastic press and social media coverage we have received over the Royal Wedding weekend.

Social Media Coverage Social media went into overdrive with news of the Royal Wedding and the cake was one of the main talking points. From what the ingredients were, to who was baking it, to what the cake would look like, everyone wanted a slice of the action! Mason Cash was proudly displayed at the forefront of many of the social media messages and we were excited to get into conversations with Royal enthusiasts and bakers all around the world.

Our total reach was over 61.35 million people

Over Facebook, Instagram and Twitter, our total engagement was in excess of 720K comments, likes and shares

Kensington Palace @KensingtonRoyal

INSTAGRAM - 4.9M Overall Engagement: 27.5K

TWITTER - 1.49M Overall Engagement: 37K

The Royal Family

@theroyalfamily

INSTAGRAM – 2.2M Overall Engagement: 190K

TWITTER – 3.72M Overall Engagement: 902K

Claire Ptak

@violetcakeslondon

INSTAGRAM – 192k Overall Engagement: 74K

FACEBOOK – 11K Overall Engagement: 2K

SkyNews

FACEBOOK – 8.9M Overall Engagement: 2K

TWITTER – 4.63M Overall Engagement: 24K

9 News Australia

TWITTER – 504K Overall Engagement: 102k

Channel 5 News (UK) TWITTER – 21K Overall Engagement: 4K

FACEBOOK – 200k Overall Engagement: 7K

NEWSWEEK TWITTER – 3.9M Overall Engagement: 4K

The Boston Globe @BostonGlobe

TWITTER – 717K Overall Engagement: 2K

Reuters News @Reuters

TWITTER - 19.8M Overall Engagement: 7,992

Food & Wine TWITTER – 6.71M Overall Engagement: 3K

FACEBOOK - 2.3M Overall Engagement: 2.5K

The Wedding Shop @theweddingshopuk

INSTAGRAM – 5K Overall Engagement: 1,304

Sandra Sully @Sandra_Scully

TWITTER – 6.71M Overall Engagement: 3K

FACEBOOK - 2.3M Overall Engagement: 2.5K

MASON CASH INSTAGRAM – 7K (+99) Overall Engagement: 6K

FACEBOOK – 10K (+17) Overall Engagement: 4.3K

TWITTER – 8.9K (+19) Overall Engagement: 2K

Press Coverage We have seen intense media coverage including shots of the Mason Cash Cane Mixing Bowl all over the globe. From the UK to Australia to the USA, the world went crazy this weekend for the Royal Wedding and the cake was the hot topic on all the news stands!

Daily Mail:

The Independent:

BBC News:

Telegraph:

Sky News:

Huffington Post:

London Eater:

The Express:

Metro:

Hello Magazine:

Cosmopolitan Magazine:

Boston Globe:

Business Insider:

US Weekly:

Get your Royal Wedding Inspired Products Whilst it was the Original Cane Mixing Bowls that featured in the official Royal Wedding cake photography, we have plenty of other popular bowls which are fit for royalty! Here are a selection:

BEST SELLER Size 12 Cane Mixing Bowl L29 x W29 x H14cm Capacity 4 Litres Earthenware, Label 2001.004

Size 4 Cane Mixing Bowl L35 x W35 x H17cm Capacity 10 Litres Earthenware, Label 2001.001

Ctn.2

Ctn.3

Size 12 Red Mixing Bowl L29 x W29 x H14cm Capacity 10 Litres Earthenware, Label 2001.360

Size 12 Turquoise Mixing Bowl L29 x W29 x H14cm Capacity 10 Litres Earthenware, Label 2001.833 Ctn.3

Ctn.3

Size 12 Powder Pink Mixing Bowl L29 x W29 x H14cm Capacity 10 Litres Earthenware, Label 2001.839 Ctn.3

Size 12 Cream Mixing Bowl L29 x W29 x H14cm Capacity 10 Litres Earthenware, Label 2001.838

Ctn.3

Pudding Basins/ All Purpose Bowls

S36 Red Pudding Basins / All Purpose Bowl L16 x W16 x H19cm Capacity 0.9 Litres Earthenware, Label 2001.820

S36 Pudding Basins / All Purpose Bowl L16 x W16 x H19cm Capacity 0.9 Litres Earthenware, Label 2001.822

Ctn.6

Ctn.6

S36 Cream Pudding Basins / All Purpose Bowl L16 x W16 x H19cm Capacity 0.9 Litres Earthenware, Label 2005.004

S36 Turquoise Pudding Basins / All Purpose Bowl L16 x W16 x H19cm Capacity 0.9 Litres Earthenware, Label 2001.824 Ctn.6

Ctn.6

Lemon and Rose Cake

Ingredients • 160g plain flour • ½ tbsp baking powder • ½ tsp bicarbonate of soda

• 160g caster sugar • 1 tbsp rose water • 90g unsalted butter • 2 large eggs • Zest of 1 lemon • 95ml of buttermilk Topping • 225g unsalted butter • 500g icing sugar • 2 tbsp rose water • Juice of 1 lemon • Edible rose petals

(or fresh, to decorate only)

• 120 ml of double cream • 3 tbsp syrup

Method Step 1 – Preheat the oven to 180°C and grease your cake tins.

Step 2 – Sift the dry ingredients into your Mason Cash Cane Mixing Bowl and combine. Add the butter, and mix until the mixture resembles breadcrumbs. Then add the eggs one at a time until fully combined.

Step 3 – Add the buttermilk, rose water and lemon zest, and beat together until thoroughly mixed. Then divide the mixture between the two tins evenly and bake for 15 minutes.

Step 4 – For the topping, mix the rose water and syrup and drizzle over the cakes once baked, and let them cool.

Step 5 – To make the buttercream, whisk the butter and icing sugar, adding small drops of water if necessary. Whisk until light and fluffy.

Step 6 – Add the lemon juice and any food colouring (if using) to the buttercream and whisk for a further few minutes. Then, simply add the buttercream and jam (of your choice) and sandwich together to create your filling.

Step 7 – Dust a layer of icing sugar over the top layer and decorate with your edible (or fresh) roses, and enjoy!

Strawberry and Elderflower Cake

Ingredients • 150g granulated sugar • Zest of 1 lemon • 170g unsalted butter • 4 eggs • ¼ tsp salt • 1½ tsp baking powder • 1½ tsp bicarbonate of soda • 250ml plain yoghurt • 120g plain white flour • 150g plain wholemeal flour

Toppings: • 60g softened butter • 3 tbsp elderflower cordial • Juice of ½ lemon • 100g strawberries, chopped • 160g icing sugar • Elderflowers for decoration (remove before serving) • Couple of strawberries for decoration

Method Step 1 - Preheat the oven to 180°C, and grease and line your Mason Cash Original Cane 29cm Dish.

Step 2 – Combine the white and wholemeal flours, baking powder, bicarbonate of soda and salt. Set the dry ingredients aside.

Step 3 – Mix the sugar, butter and lemon zest together until combined. Beat in the eggs, one at a time, then stir in the yoghurt. Then, combine with the dry ingredients.

Step 4 – Pour the mixture into your dish and bake for 40 minutes until golden brown. To check its ready, use a skewer or cake tester and see if it comes out clean.

Step 5 – Once the cake is ready, mix your elderflower cordial with two tablespoons of water and drizzle over the warm cake. Leave to cool.

Step 6 – To make the buttercream, simply blend strawberries and lemon juice in a pan, then stir over a medium-low heat, stirring until fully reduced. Let it cool. This is your ‘jam’.

Step 7 – Finally, beat the softened butter with your cooled jam and mix in icing sugar until a smooth consistency. Then spread over your cooled cake and top with strawberries and elderflowers for decoration!

26-32 Spitfire Road, Triumph Trading Park, Speke Hall Road, Liverpool L24 9BF. Telephone: +44 (0) 151 486 1888 Fax: +44 (0) 151 486 7467 Email: sales@rayware.co.uk Order Online: www.rayware-trade.co.uk www.masoncash.co.uk