RAYWARE SOCIAL MEDIA KIT 2019
INSTAGRAM DEMOGRAPHICS
AUSTRALIA 3,000 FOLLOWERS
AUSTRALIA 1,500 FOLLOWERS
25-34 Largest Age range
35-44 Largest Age range
91%
9%
86%
87% 14%
42% UK
13% BRAZIL
7% USA
38% UK
19% USA
25-34 Largest Age range
25-34 Largest Age range
13% 64% UK
87%
13%
91% UK
6% BRAZIL
5% USA
REACH in 2019
Across all of Instagram, studies suggest that the average Instagram post can reach around 10% of a page’s audience. Again, the Instagram posts from our official brand pages are over-performing on organic reach.
28% 32% 16% 24%
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