RAYWARE UK AW 2024

MARKET ING Social Media

Through our social media channels, we aim to connect with our consumers on a more human level by sharing relatable content, from our favourite baking recipes to offering seasonal inspiration. We are constantly observing the trends and creating relatable content for our followers to enjoy. Content Creator Outreach With our network of influencers and content creators that are actual fans of the brand, we have the ability to reach a wider audience through their honest review and support of our products. We send out samples and ask for impartial reviews which translate into shares with their vast networks, driving traffic to our own social media and websites.

148 | RAYWARE AUTUMN / WINTER 2024