RAYWARE UK AW 2024

VINERS ® THROUGH THE YEARS 1908 Launching as W.&.E Viener, the company established at Tiger Works, Sheffield, manufacturing 1925 Re-branded to Viners Ltd and began producing their iconic cutlery 1953 Viners ® became one of the first cutlery brands to successfully execute consumer advertising

hollowware such as pots and milk jugs

1912 The growing Viners ® business moved to their iconic factory building in Bath Street, Sheffield to facilitate soaring demand for their products

1930 Viners ® Ltd issued with a Royal Warrant as Cutlers and Silversmiths to King George V

1957 Leading Designer Gerald Benney CBE was appointed as Creative Director before developing the iconic Studio collection

1970 Viners ® officially becomes the UK’s largest cutlery manufacturer

2015 First TV advert was created and aired on mainstream channels such as More4 and the Food Network

NOW Today Viners have extended into new categories such as barware and a serving range

2014 Viners ® joined The Rayware Group

2020 The introduction of the Assure Collection. Featuring its unique squared tip, the collection has been designed with safety and functionality in mind ensuring that no compromise is made for performance and style

164 | RAYWARE AUTUMN / WINTER 2024