RAYWARE UK AW 2025 LAUNCH

EXCITING NEWS FROM OUR BRANDS

LET’S BE BLUNT We’ve recently been working in collaboration with Leanne Lucas, founder of the Let’s Be Blunt campaign, to raise awareness around safer kitchen knife design. The Viners ® Assure range aligns with Leanne’s campaign ethos - that knives are designed for kitchen use and not to be misused. We are proud to support Leanne’s campaign and her vision to change

PRODUCT LAUNCH AUTUMN / WINTER 2025

We’re combining heritage with fresh, design-led thinking and standout storytelling — and it’s paying o‰. Our social presence is booming, and every campaign, asset, and idea we create is built to go beyond the product, helping you connect with customers and grow alongside our brands.

Dear valued customer, I’m pleased to share our latest business update, including a first look at the exciting new products launching for Autumn/Winter 2025. This year, we’ve made the strategic decision not to exhibit at Exclusively Housewares 2025. Instead, we’re channelling our investment into driving brand strength, marketing reach, and consumer engagement, ensuring our brands remain front of mind and continue to deliver results for your stores. As part of this focus, you’ll find an overview of our upcoming campaign calendar and promotional activity in this update. These initiatives are designed not only to attract attention but to actively convert interest into sales at the shelf. We’ll be showcasing all of our new launches and plans during our

open weeks, running from 16th June through to early September . We’d be delighted to welcome you to our showroom. If you’re unable to attend in person, please don’t hesitate to contact your account manager or reach us at, trade@rayware.co.uk and we’ll arrange a tailored follow-up. Warm regards,

the way the UK consumer perceives blunt end knives.

WE’RE TAPPING INTO THE TRENDS your customers love. A Mason Cash ® video hit 1.5 million views as we grow engagement with inspiring, seasonal content. Celebrating our rich heritage and family baking traditions, Mason Cash ® remains the bowl of choice for celebrities and TV shows—from the Royal Family to baking royalty, Mary Berry.

KILNER ® PANTRY CAMPAIGN Based on in-depth customer research and rising trends in pantry living, scratch cooking, and gut health, we created a focused Kilner ® campaign — Store. Style. Create . — celebrating both function and aesthetic.

HELEN PARR Head of UK & Ireland Sales

WE’RE EXPANDING OUR MASON CASH ®

PETS DIGITAL PRESENCE with more assets, imagery, and video content—giving you more tools to showcase our ranges both in-store and online. We’re building

KILNER’S BUTTER CHURNER HAS BEEN A

70M+ VIEWS

GLOBAL VIRAL SENSATION since 2024. Collaborations with key influencers and appearances on hit shows like BBC’s Saturday Kitchen Live— where it took centre stage with food writer Cherie Denham—have fuelled its soaring popularity, maximising exposure and captivating audiences worldwide, and generated thousands of units sold.

a rich content library, and we’re just getting started.

2 š RAYWARE PRODUCT LAUNCH AUTUMN/WINTER 2025

3