RAYWARE UK SS2020 COMBINED CATALOGUE

Social Media: We Are Storytellers People love a human interest story, especially one they can interact with and relate to. By creating stories around our products we can access a younger generation, a generation which has become more conscious of the world around them. Climate change, social media, fashion, and healthy eating are all affecting the way young people live their lives. Kilner ® walks the line between the food-forward trends of the modern world and the traditional homestead aesthetic of the past. Jam-making and vegetable preserving meets kombucha and plant-based alternatives to dairy.

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94 | RAYWARE SPRING / SUMMER 2020