Rayware Brand Licensing FINAL

BRAND POS I T I ON I NG

For many of us, the Mason Cash Mixing Bowl represents memories of home and home-cooked food lovingly prepared by our parents and grandparents, and family recipes passed down from generation to generation. Our passion for baking and food preparation extends way beyond the Cane Mixing Bowl. Over the years, we have developed a great understanding of what bakers and cooks need and have put this at the heart of what we produce to bring our consumers the best quality tools to bake bread, puddings, pies, cookies and much more. As the audience for Mason Cash grows, and advocacy towards the brand spreads around the world, we continuously work with all of our retailers to find the best solution and ranges for their customers, following or setting the very latest trends in material, design and function.