Rayware Brand Licensing FINAL

ADVERTISING ARCHIVES

The Viners creative approach to advertising saw the company officially earn their mark as a recognisable brand. During the 60s and 70s, Viners identified a gap to reach thousands of magazine and newspaper readers, ready and waiting to see their products. Viners was one of the first cutlery brands to use modern forms of advertising, devising a number of creative ways to get the brand directly in front of consumers. Contemporary for its time, the content was humorous and tongue-in-cheek, which heavily influenced the popularity and distinction of the brand. Their creative message was highly unusual of a time when advertising was bland and unimaginative, truly setting Viners apart from other brands.