Spotted May 2018

M A Y 2 0 1 8 S POTT ED

TRADE PRESS

Kitchenware International features quote by Jo Booth about Kilner and P&K, Typhoon also mentioned in Coffee/Teaware article

Circulation: 3,500

TRADE PRESS

Kitchenware International

Features Kilner Kombucha as "tapping into the healthy eating trend" in an article on the General News section

Circulation: 3,500

TRADE PRESS

Kitchenware International mentions Kilner and Mason Cash in Debenhams article Kilner Breakfast Jar & Typhoon Modern Kitchen featured on Exclusively Housewares flyer

Circulation: 3,500

TRADE PRESS

Kitchenware International Kilner Breakfast Jar, Typhoon Modern Kitchen and Mason Cash In The Forest featured in Exclusively Show Preview & Kilner and Mason Cash mentioned in Exclusively Yours article

Circulation: 3,500

TRADE PRESS

Tableware International Newsletters feature

Ravenhead Champagne Flutes and Viners Glamour cutlery in Exclusively Preview

Tableware International Mention Viners in 'Rich pickings' article

Circulation: 15,054

Circulation: 15,054

TRADE PRESS

Tableware International Viners, Ravenhead and P&K featured in Exlusively Housewares Show Preview section

Circulation: 15,054

TRADE PRESS

Progressive Housewares Kilner and Mason Cash featured in article 'PR Direct celebrates 20 years' Kilner Breakfast Jar featured in Exclusively Housewares preview

Circulation: 3,500

TRADE PRESS

Progressive Housewares Mason Cash In The Forest featured in Exclusively Housewares preview & Innovative Tools included in Tools & Gadgets section

Circulation: 3,500

TRADE PRESS

"Great looking trendy retro style and ideal for a BBQ party"

Progressive Housewares Kilner Drinks Dispenser featured in 'What's Cooking?' section with Kim Foster from Copperfields of Whitstable selecting it as one of her 'bestsellers for the great outdoors'

Circulation: 3,500

TRADE PRESS

Housewares Live Mason Cash and Kilner mentioned in article 'A new venture' about cookshop Cookmate

Circulation: 5,000

Housewares Live Kilner Breakfast Jar and Mason Cash In the Forest featured in 'show news'

Rayware mentioned in the article 'Fifteen years ago this month'

Circulation: 5,000

PRINT

Myer (Australia): 'Home Cooking' Features Typhoon Living Cream Canister

Food & Home Magazine (South Africa): 'Cook's Corner' Features Mason Cash Green Mixing Bowl

PRINT

Daily Star: 'Shopping - This week we love...' Features Viners Glamour Cutlery Circulation: 395,362

Tie the Knot Scotland: 'Planning Gifts' Features Viners Studio Cutlery Circulation: 20,000

PRINT

Daniele Pessegani Cook Book (Italian Chef and TV personality) Features Mason Cash Preparation Bowls and a Kilner® Facetted Jar

PRINT

House Beautiful Kilner Ceramic Jars and Typhoon Stowaway feature in 'Kitchen Transformation' article

Circulation: 108,727

PRINT

House Beautiful Mason Cash Innovative Kitchen Mixing Bowl featured in Kitchen Trends article

Circulation: 108,727

PRINT

Inspire Magazine

features Viners Nala, Twist, Malmo and Reema and Kilner Jar in breakfast inspired recipe shots

Circulation: 11,000

PRINT

Sunday Mirror Viners Iridescent Knives Circulation: 491,593

Style at Home Magazine Mason Cash Cane Utensil Pot in 'Buy Ailsa's Style' Retro Brights article

Also featured in Sunday Mirror (Ulster) Circulation: 34,024

Circulation: 69,894

PRINT / ONLINE

Period Living Magazine

Mason Cash Cane Mixing Bowl in the recipe section

Cakes & Sugarcraft Magazine

Kilner Measure & Store print and online competition

Circulation: 25,412

Circulation: 11,000 plus digital downloads

ONLINE

A Mum Reviews Two Viners Children's Cutlery reviews posted on A Mum Reviews blog

Unique Visitors Per Month (UVM): 15,570

ONLINE

Co-op Food Magazine Viners Studio used in recipe shot

BBC Good Food Kilner Barrel Dispenser included in an online Father's Day Gift Guide 2018

Featured in May edition

Unique Visitors per Month (UVM): 18,273,804

ONLINE

Guides for Brides Blog post promoting #AVeryVinersCouple competition that we're currently running on social media

Unique Visitors per Month (UVM): 720,000

ONLINE

Food52

Various newsletters featuring

Mason Cash In The Forest and Kilner Measure & Store

ONLINE

Great British Chefs 

Hollie in Wanderlust (Blogger)

Competition to win a book called 'Larder', published by Bloomsbury with storage essentials, which includes Kilner. As part of the competition, we provided a Kilner bundle giveaway.

Featuring Kilner Measure & Store and Kilner Anniversary Jar in her blog "Making a house a home on a budget" 

ONLINE

Silver Mushroom

The Guardian Newspaper

Featuring Kilner, Mason Cash and Price & Kensington as part of their Wedding Gift Guide 2018 blog "Wedding Gifts for £25 and under"

Kilner mentioned in an article about using Japanese knotweed to make vodka

Monthly unique browsers worldwide: 62 million

SOCIAL MEDIA

Masterchef Australia: Twitter and Facebook

Features Mason Cash In The Forest & Colour Mix Bowls and Kilner Jar used by Nigella Lawson

Twitter: 219,000 followers Facebook: 1.55 million likes

SOCIAL MEDIA

Baby Toddler Food (Blogger): Instagram Stories & posts

Features Kilner, P&K, Ravenhead, Viners and Typhoon

Instagram followers: 45.7k Over 600 likes on the posts

SOCIAL MEDIA

Bosh.TV: Instagram and Facebook

Featured Kilner Clip Top Jar in recipe video for 'Faux Gras'

Instagram followers: 245k Facebook followers: 1.67 million Number of views: 5.88 million

Number of shares: 72k Number of likes: 50k

SOCIAL MEDIA

Kilner Spiralizer video:

Tastemade: Facebook Featured Kilner Butter Churner and Spiralizer in videos

Kilner Butter Churner video:

Number of views: 1.9 million Number of shares: 1k Number of likes: 10k

Number of views: 11 million Number of shares: 3.4k Number of likes: 11k

Number of followers: 29.8 million

SOCIAL MEDIA

Bon Appetite Magazine - Brad Leone: Instagram

CSR Sugar: Facebook

Features Kilner Clip Top Jar

Features Mason Cash Innovative Kitchen range in Mother's Day competition post & reposted

Instagram followers: 84.6k Number of likes: 10.5k

Number of followers: 17.8k Number of likes: 197 Number of shares: 44 Number of comments: 426

SOCIAL MEDIA

KitchenwithCumbers (Food blogger): Instagram stories & posts

Features Kilner Spice Jars & Mason Cash Mixing Bowl

Instagram followers: 11.2k Number of likes: 1,499

SOCIAL MEDIA

Life with the Buxtons (blogger): Instagram stories & posts

Features Kilner Pets Storage & Drinks Dispenser, Mason Cash Innovative Kitchen Utensils, Mixing Bowl and Pudding Basin and Viners Children's Cutlery

Instagram followers: 4,957 Number of likes: 103 Number of comments: 9

SOCIAL MEDIA

Gypsy Cowgirl (US food blogger): Facebook & Instagram

Features Kilner Butter Churner, Clip Top Jars and Screw Top Jars

Instagram followers: 1,045 Facebook followers: 2,051 Number of views: 668 Number of likes: 14

SOCIAL MEDIA

Daisy Wood Davies (blogger and actress off Hollyoaks): Instagram

Features Mason Cash Original Cane Ramekin 

Number of followers: 161k Number of likes: 674

Mamalina: Instagram stories & post

Features Kilner Clip Top Jars

Number of followers: 18.9k Number of likes: 904

SOCIAL MEDIA

Food52: Facebook

Features Kilner Stackable Jars

Number of followers: 1.1 million Number of views: 22k Number of comments: 418 Number of shares: 23

SOCIAL MEDIA

WeLoveBaking (Tate & Lyle): Facebook

Features Kilner Preserve Jars in a recipe video on their FB page

Number of followers: 265k Number of views: 229k Number of engagements: 379 Number of shares: 212

Uncommon Goods: Instagram (right)

Features Kilner Clip Top Jars, Spiralizer, Juicer and Grater on their Instagram stories

Number of followers: 45.9k

SOCIAL MEDIA

The Gut Stuff (left): Instagram

Features Kilner Mini Handled Jars in their goodie bags at their event

Number of followers: 10.2k

Supstickers (above): Instagram

Only Slaggin (Belfast based food blogger right): Instagram Features Viners Eternal Knives in their Instagram stories

Features Kilner Stackable Jars on their Instagram stories

Number of followers: 42k

Number of followers: 534

TV

Masterchef Australia on Network Ten, Australia - series 10

Features various Kilner Jars throughout the show with Nigella Lawson a guest judge

Average viewer ratings: 1 million per episode

TV

The Only Way is Essex, ITV2, UK

Features a range of Kilner Universal Storage Jar sizes as part of their 'sweet stall' in the series finale for the show (series 22)

Average viewer ratings: 1 million per episode

ROYAL WEDDING

Mason Cash Original Cane Mixing Bowl featured in the official Royal Wedding photography after being used by the baker (Claire Ptak from Violet Bakery) to make the wedding cake

Total reach: over 61.35 million people Total engagement: in excess of 720k comments

Below is a summary of some of the coverage we received across social media and digital channels:

Kensington Palace

Instagram: 4.9M Twitter: 1.49M Overall enagagement: 64.5k

ROYAL WEDDING

The Royal Family social media pages

Instagram: 2.2M Twitter: 3.72M Overall engagement: 1.1M

ROYAL WEDDING

Violet Bakery & Claire Ptak

Instagram: 192k Facebook: 11k Overall engagement: 76k

ROYAL WEDDING

BBC News (below)

Global reach: 372M per week

Reuters News (above)

Twitter: 19.8M Overall engagement: 8k

ROYAL WEDDING

Sky News (right)

Twitter: 4.63M Facebook: 8.9M Overall engagement: 26k

The Boston Globe (above)

Twitter: 717k Overall engagement: 2k

IN-STORE

Aladdin's Cave Store, Guernsey

Store displays featuring Mason Cash, Typhoon, Ravenhead and Viners

IN-STORE

Goredale Garden Centre, UK

Store displays featuring Kilner and Mason Cash

IN-STORE

Harrods, London UK

Store displays featuring Kilner and Mason Cash

IN-STORE

Priory Farm Store, UK (left)

Store displays featuring Mason Cash

Walnut Pesto Store, South Africa (above)

Store display featuring Mason Cash