TREND BOARDS 2024

WELCOME Welcome to the Rayware Trend Report 2024+ We start by looking at four consumer personas, outlining their sentiments for 2024 and beyond. You will notice how their outlook on the world varies and we have drawn connections with how these groups shop, decorate their homes and the products they are likely to purchase. Maybe you see yourself in one or two of the characters; there are definitely common themes throughout the four profiles, a ‘shared need for realignment – with themselves, their world and the planet.’ We have also included an overview of the latest food and drink trends - perfect for photography and recipe inspiration as well products themed around certain cuisines. Moving on to aesthetic trends, there are six we have identified. You will notice that some are a clear continuation of trends we have seen developing over the last few years, with plenty of updates for the upcoming year and beyond too! Consider shapes and texture as well as colour and finishes. We hope you find it interesting to connect the personas through into the visual references and ultimately use the trends, with the Rayware brands in mind, to inspire future products, packaging, marketing activity and more.

Consumer Persona Trends Stress(less) Intentional Compassionate Immersive Food & Drink Trends CONTENTS

Aesthetic Trends Key Colours

Sensitive Pastels Warm Optimism Mindful Vintage Not Too Little, Not Too Much

Quiet Luxury Digital Dream