TREND BOARDS 2024

THE COMPASSIONATE CONSUMER De-clutter and refocus... The compassionate consumer seeks a restorative home, one where boundaries between work and relaxation are defined. For these consumers de-cluttering and simplifying their lives helps them cope with the stresses of the past few years, allowing physical and mental space to refocus. Their home is increasingly seen as a haven for self-care. This will continue amid the economic uncertainty of the coming years, as consumers seek affordable moments of indulgence and healing at home.

THE HOME

The bathroom is a key area for focus followed by the garden, bedroom and finally the kitchen. This confirms there are opportunities throughout the home to enhance healing and wellbeing, from anxiety reducing food and drink to calming bathing rituals. Plants make us happier, and interest in green homes filled with foliage continues to be important. Nature will continue to be a vital and affordable way for consumers

to modulate their moods and enhance their wellbeing amid the challenges of the coming years. This will present opportunities from indoor trees and herb growing kits aimed at treating specific ailments. There will be a rise in Sensorial Design, with colour psychology also playing a key role; tones are chosen not only for how they look, but also how they can make us feel.

Pastel colours aid mindfulness, clarity and calm in the home; the tinted shades have a versatility that makes them uniquely inclusive. They are soft and serene enough to work in a range of contexts, from paint and tiles to apparel and tech. Lavender is especially noteworthy, being directly related to rest and recuperation, and increasingly popular across a broad range of other product categories for all genders.