TREND REPORT 2022-23 Internal Handout

DRINK UP

Targeted Luxury and Exploration • Referred to as the lipstick effect , there is a move towards trading up and indulging in a little luxury. Typified by the growth in cream liqueurs being drunk all year round & innovation. For example Wild Arbor , a clear cream liqueur that is free from diary and gluten . • Sundowners , pre-dining drinks and bottled cocktails are all on the up. Ingredients to watch include Aperol, Vermouth and the grapefruit apéritif Pampelle . • Consumers are also interested in the provenance and story of their drinks, for example chinese Baijiu , niche wines and local spirits. Options like beetroot kvass, kombucha, water kefir and REAL ginger ale are not just fun to drink, they’re also loaded with probiotics that work toward a healthy gut and immune system. • For the younger consumer tea is a category ripe for growth, especially since it is proven to boost the immune system, prevent inflammation and fight off cancer. Promote it as a functional beverage to support wellness goals, e.g. better sleep, more energy and better digestion. Drink healthy! • Fermented drinks continue to be hugely popular.

• Grown up soft drinks , low or non alcoholic beverages are gaining acceptance. Linked to low calorie, low sugar, diets these options are simply seen as healthier. • For those who still prefer an alcoholic option hard seltzers are gaining traction, they are carbonated waters infused with alcohol and fruit flavours.

Drinks to watch • Potato milk • Kvass • Seltzers

• Psychedelic water • Bottled cocktails

• Apéritifs • Liqeuers

• Mexican beers • Mango mojito • Cabernet Sauvignon • Prosecco • Baijiu