Typhoon Homewares - Grocery Presentation

STORYTELLING

Sustainability & Conscious Choices

This topic is huge right now and is one of the main messages across our brands that we have to share with our consumers. We are working with a variety of influencers from bloggers to authors, to celebrities to help us spread the message. We speak directly with our audience through website landing pages, newsletters, social media, in-store POS, marketing collateral, photography, videos and PR activity. We have a dedicated Glass vs Plastic landing page on our Kilner® website to highlight the advantages of our products and we are continually developing new content around this topic such as plastic-free supermarkets, reduction in single-use plastic consumption, the impact of plastics on our environment, tips on how to cut down your plastic usage and recommended products that will help the consumer achieve their sustainable living goals. We are perfectly positioned to educate and influence our followers.