USA TYPHOON HOMEWARES SPOTTED SPRING 2019
Spotted — SPRING 2019 —
NOT FOR EXTERNAL USE
Welcome to Typhoon Homewares - Spotted! Your one-stop resource for all the exciting news from Typhoon Homewares. Spring has been busy here at Typhoon Homewares as we have been attending a variety of Trade Shows across the USA and also showcasing exciting new products that are now in stock. We’ve also been working on new promotions such as our updated Everyday Freight Program to ensure we stay at the
forefront of our customer’s minds. In this issue of Spotted you’ll find:
1. Hot Products Check out our latest products which are perfect for Spring!
2. Coverage It’s been great to see so much coverage for Typhoon Homewares Brands since the last edition of Spotted! We’ve highlighted some of the more significant items for you to browse through. 3. What’s new? We have enjoyed attending a selection of trade shows and press events this season to help promote our latest products. Enjoy! The Typhoon Homewares Team
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1. Hot pRodUCtS
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Fresh Storage The Kilner ® Fresh Storage range is a one-stop storage solution. Freshness is key when storing food, and this unique clip top glass storage makes it simple. Made from durable, heat- resistant borosilicate glass, the range is freezer, oven and microwave safe. Using glass containers versus plastic holds a number of advantages.Glass offers a more practical, healthy material for use with foodstuffs and works in conjunction with the pledge to use less plastic in our everyday lives.
Living Range The Living range is not only practical but looks beautiful with the soft pastel colours of cream, blue and grey. The range incorporates durable coated steel and ceramic items. Our storage is manufactured to a high standard with high quality construction and features sustainable bamboo lids.
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WilliamMason Named after one of the founding fathers of Mason Cash, the WilliamMason Collection features a distinctive, embossed finish in soft neutral colours to create a timeless, elegant look that suits both classic or contemporary kitchens. At the heart of each collection is an original shape mixing bowl given the modern twist to ensure that it sits proudly on the kitchen countertop alongside storage and utensil jars, ensuring it remains an icon for generations to come. The range features stunning dinnerware and serveware with stylish coupe edges that can be mixed and matched for formal or relaxed dining. The durable ceramics used are dishwasher and microwave safe and are chip-resistant to withstand the rigours of everyday use.
Kids Ranges From first-stage toddler cutlery, to our infant collection and finally our junior items we have every piece needed to get children feeding themselves independently with Viners.
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2. CoVeRAGe
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Trade Press: Gourmet Insider March 2019 Issue Circulation: 7,200 Featuring the Viners On The Ball Kid’s Flatware Set. PRESS
Trade Press: HomeWorld Business Online Article Featuring Viners On The Ball Kid’s Flatware.
The Mason Cash Bright Green Color Mix Mixing Bowl was at the forefront of an article about retailer Artichoke in the Gourmet Insider Magazine.
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PRESS
Trade Press: Housewares Magazine March / April 2019 Issue Circulation: 5,000 Kilner ® 0.5 litre Preserve Jar was featured in the Best Sellers category whilst the Mason Cash William Mason Ovenware items were featured under Hot Products. The new Viners Nightingale Cutlery Set was also showcased under the Wedding Gifts ideas page.
Rayware was also mentioned in an interview with PR specialist and Managing Director from PR Direct, Sarah Selzer.
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Trade Press: Progressive Housewares Magazine March / April 2019 Issue Circulation: 3,500 Kilner ® Sauce Press was featured in the Ambiente Show Review section whilst the new Viners Dune Cutlery Set is mentioned on the New Products page.
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Trade Press: Tableware International Magazine March / April 2019 Issue Circulation: 15,054 The William Mason collection was featured under the ‘Nature Calling’ trend report as the range comes in soft, neutral earth tones. PRESS
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Trade Press: the Inspired Home Magazine Spring / Summer 2019 Our brands were featured throughout the Inspired Home Magazine for this Spring / Summer issue. The Kilner ® Breakfast Jar, Mason Cash In The Forest Mixing Bowl and Typhoon Otto Bread Storage were all featured. The magazine included an article on Making It Homemade and showcased the Kilner ® Butter Churner alongside a recipe using the gadget.
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The Inspired Home Blog The Inspired Home regularly feature our products including the Kilner ® 12 fl oz Round Clip Top Jar in a story about Healthy Pad Thai and a selection of Kilner ® Universal Push Top Jars in an article on ‘How to Organize your Linen Closet’. In the run up to the holidays, they also featured a Kilner ® Clip Top Jar to store winter body scrub in a homemade holiday gift guide and the Wide Mouth Canning Jars to store hot chocolate. online
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The Inspired Home created some beautiful photography for their Grown-Up Easter Basket feature in April and included a Kilner ® 12 oz Round Clip Top Jar filled with chocolate eggs.
Kilner ® Round Clip Top Jars featured in another article on The Inspired Home about organizing your kitchen.
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oNLINe
Just destiny Blog, March & May 2019 Just Destiny Home and Life blog featured a Kilner ® Wide Mouth Canning Jar and the Juicer & Jar Set in their Homemade Lemonade story. The Mason Cash In The Forest Mixing Bowl was also shown in a Cinnamon Morning Waffles post on Just Destiny.
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tableware International e-mailer, June 2019 The Mason Cash William Mason Dinnerware was featured in a TableWare International mailer in June.
Homeworldbusiness.com, March 2019 Viners Kids Flatware was the focus of this Homeworld Business article in March.
Marisa Moore Nutrition Blog, April 2019 Registered Dietician Nutritionist, Marisa Moore published an article in light of Earth Day about how to cut-back on single-use plastics. The post featured lots of Kilner ® products including the Kilner ® Breakfast Jar, Fresh Storage and
Food On The Go Jars. Let’s keep pushing this Glass vs Plastic story!
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oNLINe
Vintage Kitty Blog, May 2019 In May we ran a Kilner ® Create & Make consumer competition with blogger and influencer, Vintage Kitty. She created this blog post around the competition and featured the Kilner ® Mayonnaise & Sauce Jar Set, Butter Churner and the Sauce Press in her stunning photography.
Sur la table e-mailer, April 2019 Mason Cash Color Mix Mixing Bowls featured on two emails from Sur la Table in April.
HFN e-mailer, March 2019 Mason Cash Innovative Kitchen products including the Juicer were featured on a HFN email around the New York TableTop Show.
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Conersmith Café & picklery e-mailer, Australia, April 2019 Kilner ® featured heavily in Cornersmith’s Winter Workshops e-newsletter including in a Banana Jam recipe image and a Preserved Lemons shot.
Gourmet Insider e-mailer, June 2019 Typhoon Homewares was mentioned in the in two Gourmet Insider mailers in June as well as longer articles being featured on their website. Mason Cash was included for the new William Mason Dinnerware and Serveware and the new Fall/Winter 2019 Kilner ® products were featured.
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3. SoCIAL
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Instagram: Rochelle Humes, UK Pop Star and Presenter Followers: 1.4 million Rochelle Humes featured Kilner ® Universal Push Top Jars, Clip Top Jars and Screw Top Jars that had been personalised by Shabby 2 Chic Boutique on her Instagram story.
Instagram: Just Destiny Mag, US Blogger Followers: 26.9k Showcasing Mason Cash products on her Instagram Story from the International Home and Housewares Show in Chicago.
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Instagram: Briony May Bakes, Great British Bake-Off
Instagram: Catherine Capon, Traveller, Journalist and Zoologist Followers: 29k Catherine is moving towards a plastic free kitchen with a selection of Kilner ® items.
Contestant 2019 Followers: 93.6k
Showcasing her homemade jam in our Kilner ® Strawberry Preserve Jar.
Instagram: Labels for Lunch, UK lifestyle blogger Followers: 39.6k Viners Contour Cutlery Set featured in this Instagram story with a link directly to the Viners Spring Sale landing page.
Instagram: House to Home at last, UK Home Interior and Lifestyle influencer Followers: 112k Viners Nala Cutlery Set featured with a direct link to the Viners Spring Sale landing page.
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Instagram: The Homegrown Apple Followers: 10.9k Kilner ® Kombucha Set featured in a consumer giveaway.
Instagram: The Nest, Retailer in Reedley, California Followers: 408 Products from both Mason Cash and Kilner ® were featured in this shot of their in-store kitchenware display.
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Instagram: Lady Berry Cupcakes, UK based baker with a large US following Followers: 214k Features the Mason Cash and Homepride collaboration bowl in pink.
Instagram: James Brace, US consumer Followers: 983 Features the Kilner ® Kombucha and Cold Brew Sets.
Instagram: Little Epicurean Followers: 25.8k Shows her followers the Mason Cash Innovative Kitchen bowl whilst at the International Home and Housewares Show in Chicago.
Instagram: Nathalie Lennon, Irish Personal Trainer and Online Health Coach Followers: 58.6k Nathalie featured the Kilner ® Fresh Storage and Breakfast Jar Set on her Instagram story.
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Instagram: North American Retail Hardware Association Followers: 859 North American Retail Hardware Association featured the Mason Cash Innovative Kitchen Roller Shaker on their Instagram story.
Instagram: Kitchen with Cumbers, UK based Nutritionist & Food Blogger Followers: 12.3k Features Kilner ® Clip Top Bottles and Jars in his recipe creations.
Instagram: Tat_pb, Russian blogger Followers: 1,031 Featured the Kilner Fridge Dispenser on her Instagram story.
Instagram: Bar Copine, Store & Café located in Belgium Followers: 4,895 Kilner ® Drinks Dispensers featured holding a selection of colourful beverages.
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Instagram: Tavola, Cookware, Bakeware and Tabletop Retailer based in Dubai Followers: 21.3k Featured the Kilner Vintage Drinks Dispenser on their Instagram story.
Instagram: Miss Katie Lyon, Great British Bake Off Finalist 2017 Followers: 17.7k Katie Lyon shares some behind the scenes shots from our collaboration photo-shoot with Mason Cash and British flour brand, Homepride.
Instagram: Zaria Assal, Sydney based blogger Followers: 1,932 Featured the Typhoon Cream Living Storage Canisters on her story.
Instagram: Root to Rise Holistics, US based Artist and Yoga Teacher Followers: 4,870 US based Artist featured the Kilner ® Fermentation Set on her Instagram story.
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During Great British Bake Off - Stand Up 2 Cancer TV series, Mason Cash products were featured on the Great British Bake Off Twitter page, Noel Fielding’s (English celebrity) Instagram page and also on Russell Brand’s (UK celebrity) Instagram too. Instagram
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Instagram: Baby toddler Foods, Isle of Man based food blogger Followers: 51.8k
The Typhoon Modern Kitchen Serving Board was featured by this food blogger in a post about sharing platters.
Instagram: Cantinho.rj, Brazilian blogger Followers: 2,615 A Kilner ® Clip Top Jar has been used as a vase for sunflowers in this beautiful Instagram post by Brazilian blogger.
Instagram: the Compleat Cook, Canadian Independent Retail Store Followers: 208 Mason Cash In The Forest Mixing Bowls and Pie Funnels were featured in this Instagram post by a Canadian retailer.
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Instagram: Claudia pianeta Verde, Italian Retail Store Followers: 1,367 This Italian retailer shared images of a Kilner ® Clip Top Jar and Mason Cash Cane Pet Bowl on their Instagram.
Instagram: Cooking Magz, Italian Magazine Followers: 1,179 The Kilner ® Vintage Canning Jar and Mason Cash Color Mix Mixing Bowl were featured in these posts on Instagram.
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Instagram: Conersmith Café & picklery, Australia Followers: 30.6k A selection of Kilner ® preserving accessories were featured in this Instagram post.
Instagram: Couple of Bakers, Indian Food Blogger Followers: 2,436 A Kilner ® Clip Top Jar was featured
in this Instagram post about their Dessert of the Week.
Instagram: declutter dollies, UK Home Stylist Followers: 14.5k A selection of Kilner ® Clip Top Jars were featured in the post about reducing waste in the home.
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Instagram: tracy Goldfinch elson, Italian Artist & photographer Followers: 18.4k This Italian photographer uses Kilner ® jars as vases for stunning flower arrangements.
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INStAGRAM Instagram: Goods for Cooks, Indiana based retailer Followers: 1,190
This retailer has shared a number of posts featuring a selection of Mason Cash products plus a post all about the benefits of fermenting food, featuring the Kilner ® Fermentation Set.
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Instagram: Her dark Materials, UK based photographer Followers: 42.7k This photographer showcased a Kilner ® Clip Top Jar in one Instagram post and the Mason Cash Cane Batter Bowl in another.
Instagram: the Inspired Home Followers: 30.5k As huge fans of Typhoon Homewares brands, The Inspired Home included Kilner ® . Clip Top Jars in their Easter story and a gut health Instagram post.
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Instagram: Silver Mushroom, UK Retailer Followers: 1,218 Instagram
This UK retailer demonstrates how versatile Kilner ® Universal Push Top Jars are in various Instagram posts.
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INStAGRAM Instagram: Kitchenware Collective, Australian Retailer Followers: 152 Kilner ® , Mason Cash and Typhoon products have all been featured on Instagram by this Australian retailer.
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Instagram: Melody Weir, US based Interior designer and Creative Consultant Followers: 19.7k Featuring the Kilner ® Fermentation Jar on Instagram Story.
Instagram: Vegetales deportivos, South American Blogger Followers: 1,734 The Kilner ® Snack On The Go Jar Set is featured on this Instagram post.
Instagram: Metro Cooks, Retailer based in Alaska Followers: 884 US based retailer showcases new products from Kilner ® in-store on the Kilner ® Crate merchandiser.
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Instagram: Millennial Homestead, Canadian Blogger Followers: 163 Canadian blogger showcases Kilner ® Honey Pot Set in two different Instagram posts.
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Instagram: the Milk Maid Cheese, fine cheese producer in ontario, Canada Followers: 1,294 Canadian Cheese Company
showcase the Kilner ® Cheese Grater Jar Set.
Instagram: true Heart Flower Farm, West Virginia Farmer Florist Followers: 1,087 Features the Kilner ® Cheese Grater Jar Set in a post.
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Instagram: Cooks Galley, Welsh Retailer Followers: 860 Typhoon Living Storage Canisters featured in this shot of the stores window display. Instagram
Instagram: Twist Sales, US Sales Representatives Followers: 129 Featured the Typhoon Living Storage collection on this Minneapolis Mart show Instagram post.
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Instagram: Vintage Kitty, US Blogger Followers: 826 Vintage Kitty featured the Kilner ® Butter Churner, Mayo Maker and Sauce Press on her Instagram as part of a giveaway.
Instagram: Kiano Moju, US based Culinary producer Followers: 6,456 Showcases her Mason Cash Mixing Bowl full of pasta salad on her Instagram story.
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Instagram Instagram: Cathlin Sentz, US Blogger Followers: 458
Instagram: Chefs Complements, New Zealand based retailer Followers: 582 Feature a host of Typhoon Living and Otto Storage Canisters on their Instagram story.
An Instagram story featuring the Mason Cash In The Forest Mixing Bowls.
Instagram: Apto161, Brazilian Blogger Followers: 109k Features the Powder Pink Mason Cash Color Mix Mixing Bowl on her Instagram story.
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Instagram: english Country Market, US based retailer Followers: 224 Showcasing their Kilner in-store merchandiser and a selection of Kilner ® products on Instagram story.
Instagram: Kelly Sephton, UK based Nutrition & Lifestyle Coach Followers: 17.8k The Cane Batter Bowl was included in this Instagram story.
Instagram: Sandhya Hariharan, UK based
Food Blogger and Recipe developer Followers: 11.8k Featuring Kilner ® Clip Top and Anniversary Jars.
Instagram: Mrs Hinch, UK Home & Lifestyle Blogger Followers: 2.5M Mrs Hinch showed off her painted Kilner ® Universal Push Top Jars to her 2.5 million Instagram followers.
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Instagram Instagram: Southern Comfort UK, Whiskey Brand Followers: 13.7k The Kilner ® 2.1 Gallon Drinks
Dispenser was featured in a cocktail recipe video by this alcohol brand.
Instagram: Twisted, Food & Recipe sharing community Followers: 4M The Classic Cane Mixing Bowl from Mason Cash was featured in this recipe video for Vegan Baileys Cheesecake.
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Instagram: Der Küchen Laden, US Based Retailer Followers: 926 The logo for this gift store in Texas features two children sitting in Mason Cash Original Cane Mixing Bowls and they shared the story behind their logo on Instagram.
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INStAGRAM & FACeBooK
Instagram & Facebook: Sarcastic Cook, US Blogger Followers: 4,240
This US blogger featured a Mason Cash In The Forest giveaway on her Instagram page and story as well as over on Facebook.
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Facebook: Food52 Likes: 1.1M Our friends at Food52 featured Mason Cash Mixing Bowls and the Kilner ® Fermentation Set in videos on their Facebook page. FACeBooK
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Facebook: Gypsy Cowgirl Kitchen Likes: 2,264 Featured the Kilner ® Fridge Drinks Dispenser.
Facebook: Square Coffee & Kitchen, South African Retailer Likes: 3.2K Featured a selection of Mason Cash products.
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Facebook: Tastemade, Facebook Community Likes: 30M + Tastemade featured videos on their Facebook page of the Kilner ® Cold Brew Coffee Set and Kilner ® jars in a preserving feature.
Facebook: BBC Good Food, UK Likes: 747k
The Mason Cash In The Forest Mixing Bowl was featured in a Tate & Lyle advert on the BBC Good Food platform.
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Youtube
YouTube: Better Done Yourself, US Blogger Subscribers: 26,812 The Kilner ® Fermentation Set was featured
in the video about creating a more nutritious version of coconut water.
YouTube: In the Kitchen with Kate, UK based Food Vlogger Subscribers: 230,824
The Mason Cash In The Forest Mixing Bowl and Viners flatware were featured in this Easter inspired video about making meringues.
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Great British Bake Off – Stand Up 2 Cancer A variety of Mason Cash Mixing Bowls and some Kilner ® Clip Top Jars were featured throughout this charity TV series that was aired in the UK and included some well-known British celebrity faces. TV COVERAGE
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4. WHAt’S NeW?
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IHA Show Chicago In March we attended the IHA International Home & Housewares Show in Chicago. We met with lots of buyers and customers who were interested to discover more from the Typhoon Homewares team. Trade Shows
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New York Table Top Show In early-April we opened the doors of our New York showroom at 41 Madison Avenue to showcase our latest products. Trade Shows
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Trade Shows
Exclusively Housewares (UK) We had a busy and successful couple of days at the Exclusively Housewares show in a vibrant area of London. It was the first time we showcased samples of our new products and the feedback was excellent, we look forward to seeing them on the shelves! The Typhoon Monochrome range was selected by Scarlet Opus as “Recommended Product Design On Trend for 2020” as part of their Fellowship trend.
Other Shows we’ve attended: Minneapolis Mart – March 8 – 12th ACE Hardware Show – March 26 – 28th Minneapolis Mart – April 28 – 30th Do It Best Spring Market – May 17 – 20th Dallas Market Center – June 19 – 25th United Hardware Show – June 21st – 23rd Minneapolis Mart – June 23rd – 25th Upcoming Trade Shows: AmericasMart Atlanta – July 9 – 15th Seattle Mart Summer Market – July 17th – 22nd INDIE Market, San Francisco – July 21st – 23rd
Minneapolis Mart – August 2nd – 6th Mid-States Show – August 16 – 20th
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stores around the world
Typhoon Around the World We’ve got a great selection of store displays from around the world to inspire you! Remember, if you see a great display when you’re on the road, send it over to us! Typhoon Homewares Atlanta Showroom Mason Cash in a Sur La Table store, US Trago Mills store, Wales, UK Victoria’s Basement, Alexandria, Sydney Cookmal, Germany Lush beauty store, Liverpool, UK Kilner ® in Meijer store, US Kilner ® in Target store, US John Lewis Department Store, Liverpool, UK Plenty, St Ives, Australia
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Spotted — SPRING 2019 —
Typhoon Homewares LLC 41 Madison Avenue, Floor 8, New York, NY 10010 Telephone toll free: (866) 598 0309 Fax: (866) 225 7408 Email: customercare@typhoonhomewares.com www.typhoonhomewares.com
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