USA TYPHOON HOMEWARES SPOTTED WINTER 2018_V4 HR
Spotted WINTER 2018
NOT FOR EXTERNAL USE
Welcome to Typhoon Homewares - Spotted! Your one-stop resource for all the exciting news from Typhoon Homewares. We’ve been busy here at Typhoon Homewares this winter, showcasing products which are ideal for the season and attending a variety of Trade Shows in the USA and internationally.
In this issue of Spotted you’ll find:
1. Hot Products Check out our latest products which are perfect for winter!
2. coverage With so many new items it’s great to see so much coverage for Typhoon Homewares Brands! We’ve highlighted some of the more significant items for you.
1. Hot PRoducts
3. what’s new?
We have enjoyed attending a selection of trade shows and press events this season to help promote our latest products.
Enjoy! The Typhoon Homewares Team
Typhoon Homewares
Spotted Winter 2018
The Mason Cash Innovative Kitchen range delivers smart solutions for day-to-day kitchen needs. Each item in the range has a traditional function with a modern twist that brings either dual function or improved performance. Included in the range is a Grip Stand Mixing Bowl which tilts to make mixing on countertops easier, a Juicer which can be used to juice citrus fruits and store either the juice or the fruit halves in, and a Roller Shaker which rolls and measures pastry and can be filled with flour to dust work surfaces. Other items in the collection include a Measuring Jug and Measuring Cups, Pudding Basin with Sealing Lid, Food Preparation Bowls, a 4-in-1 Bench Scraper, Spoon Rest and Utensil Pot.
Sauces and purées taste so much better when they are homemade, and with the Kilner ® Sauce Press Set it is easy! Simply fill the hopper with your desired ingredients and turn the handle to puree them directly into the Kilner ® Jar below. Included is a practical stainless steel hopper that screws directly onto the Kilner ® 34 US fl oz Preserve Jar and a stainless steel one-piece lid. Ideal for making tomato and apple sauces.
Otto combines sophisticated matt black with gold to offer elegance and glamour to the counter-top. With a hard-wearing coated steel exterior, airtight seal to prolong freshness and sustainably sourced bamboo lid, Otto is both practical and stylish. The range includes tea, coffee, sugar and pasta storage, a cookie tin, utensil pot, bread bin and stove top kettle.
Featuring contoured handles that fit perfectly into little hands, the Toddler Three Piece Flatware Set is perfect for infants. The textured back adds grip making the flatware easier to hold while the colorful design will help to make mealtimes fun.
Typhoon Homewares
Spotted Winter 2018
PRESS
Trade Press: Progressive Housewares Magazine January Issue
Circulation: 3,500
Kilner ® Mayonnaise and Sauce Jar Set and Mason Cash William Mason collection is included in the Ambiente Show preview.
2. coverage
Viners Nightingale Cutlery Set is included in Weddings and Occasion Gifts.
Spotted Winter 2018
PRESS
Trade Press: Tableware International October Issue
Trade Press: Tableware International 2019 Directory
Circulation: 15,000 in 96 countries
Circulation: 15,054
Features Kilner ® in an interview with Potten & Pannen in the “Retailer Interviews” section and talks cutlery with Laura Jenkinson, the Viners Brand Manager.
Features Kilner ® Breakfast Jar Set and information about The Rayware Group
Viners Mermazing and On the Ball cutlery are featured in the 41 Madison Show Preview section alongside the Kilner ® Breakfast Jar.
Trade Press: Tableware International
‘41 Madison Preview’ October 2018 Circulation: 15,034 Typhoon Living additions included ahead of New York Tabletop Show
Typhoon Homewares
Spotted Winter 2018
PRESS
Press: The Inspired Home Magazine Fall - Winter 2018
Trade Press: HomeWorldBusiness.com
The Inspired Home magazine featured Kilner ® Clip Top Spice Jars in its article on the philosophy of Hygge. They also featured the Mason Cash In The Forest Fox Mixing Bowl in the ‘Breakfast Buddies’ article.
HomeWorldBusiness.com featured the Typhoon Otto Storage collection in the Gadget and Kitchen Tools section.
HomeWorldBusiness.com also featured the Kilner ® Mayonnaise Maker in the International Home & Housewares Show preview.
Typhoon Homewares
Spotted Winter 2018
PRESS
Trade Press: Gourmet Business Holiday Gift Guide 2018
Trade Press: Progressive Housewares
Circulation: 3,500
The online magazine features the Kilner ® Barrel Dispenser in their 2018 holiday gift guide.
Features Viners Media Royale & Mono Knife Block Cutting Edge feature.
Kate O’Neill at the Excellence in Housewares 2018 Awards in October/ November 2018.
Trade Press: Gourmet Business 2019 Trend Report
‘Products for Older Consumers’ November/ December 2018 Features a selection of Mason Cash Innovative Kitchen Utensils
The magazine features Kilner ® Fresh Storage in an article about snacking during the work day.
‘Food and Drink’ storage October/November 2018 Kilner ® 102 fl oz. Fridge Drinks Dispenser & Kilner® Fresh Storage featured
Typhoon Homewares
Spotted Winter 2018
PRESS
Trade Press: Housewares Live
Trade Press: Kitchenware International
Circulation: 5,000
Circulation: 15,054
‘Storage’ October/November 2018 Features Kilner ® Fresh Storage
‘News: Mason Cash Taps into Pastel Trend’ November/December 2018 Features Mason Cash Innovative Kitchen Collection
‘Best of Bestsellers 2018’ December 2018 Features Kilner® Clip Top & Preserve Jars
‘Ask The Retailers’ November/December 2018 Features Kilner ® Clip Top Round Dispenser
‘Wedding and Occasion Gifts’ January 2019 Features Viners Dune Flatware Set and Kilner ® Jars
Typhoon Homewares
Spotted Winter 2018
Press: I Newspaper
I Newspaper
Circulation: 254,117
‘The 10 Best Non-Stick Frying Pans’ October 2018
Features Viners Aluminium Forged Frying Pan
Hello Magazine
Circulation: 249,834
‘Ready Steady Bake’ November 2018
The Times (UK)
Features Mason Cash Color Mix Green Batter Bowl and Typhoon Scales
Circulation: 435,061
‘Nigella, Mary and the ultimate chocolate chip cooking recipe’ October 2018
Features Mason Cash Cane Mixing Bowl
Typhoon Homewares
Spotted Winter 2018
ONLINE
Daily Mail Online
The Inspired Home Blog
The Mason Cash Cane Mixing Bowl was used by baker Sophie Cabot who has been commissioned to create Princess Eugenie and Jack Brooksbank’s wedding cake.
The Inspired Home regularly feature our products including the Kilner ® 12 fl oz Round Clip Top Jar in a story about Healthy Pad Thai and a selection of Kilner ® Universal Push Top Jars in an article on ‘How to Organize your Linen Closet’. In the run up to the holidays, they also featured a Kilner ® Clip Top Jar to store winter body scrub in a homemade holiday gift guide and the Wide Mouth Canning Jars to store hot chocolate.
Daily Mail Online
‘The Ultimate Christmas Gifts for Home Lovers’ December 2018
Circulation: 169,371,202
Features Viners Champagne 16pc Flatware
Typhoon Homewares
Spotted Winter 2018
ONLINE
Realhomes.com
The Independent
’10 scarily easy Halloween decorating ideas’ October 2018
’12 Best Non-Stick Frying Pans’ October 2018
Circulation: 411,780
Circulation: 5,026,018
Features Kilner ® Preserve Jars, Kilner® Round Twist Top Jars, Kilner ® Round Clip Top Jars and Mason Cash Cane Mixing Bowl
Features Viners Forged Aluminium Fry Pan
’24 best Christmas gifts for foodies’ October 2018
UVM: 13,251
Features Kilner ® Kombucha Drinks Set
The Independent
’11 best carving knives’ November 2018
Circulation: 5,026,018
Features Viners Eternal Marble Carving Knife
Typhoon Homewares
Spotted Winter 2018
ONLINE
Fashion For Lunch Blog
‘Five Great Gifts for all the New Dog Mama’s & Papa’s!’ December 2018
Epicurious.com
‘The Best Holiday Gifts for Cooks, Hosts and Everyone In-Between’ December 2018
Subscribers: 32,683
Features Kilner ® Dog Treat Clip Jars
Features Mason Cash Cane Mixing Bowl
Elle.com
Youtube: SORTEDfood
‘All the Weird and Wonderfully Amazing Christmas Gifts You Didn’t Know Existed’ November 2018
‘Chocolate, Banana & Fudge Muffins. In A Jar Recipe!’ November 2018
YouTube Followers: 2,135,108
UVM: 431,448
Video Views: 184,518
Features Kilner ® 118fl oz Barrel Dispenser
Features Mason Cash Mixing Bowl and Kilner ® Square Push Top Jar
Typhoon Homewares
Spotted Winter 2018
ONLINE
Idealhome.co.uk
‘Learn how to make Kombucha at home with Lakeland’s Kombucha Kit’ January 2019
bbcgoodfood.com
‘Gifts for Foodies 2018: Best Gifts for Kids’ November 2018
Features Kilner ® Kombucha Kit
UVM: 11,533,643
Features Typhoon Rookie Stix
Inews.co.uk
’16 Best Food Storage Containers for Leftovers’ January 2019
UVM: 4,400,000
Features Kilner ® Round Clip Jar
Typhoon Homewares
Spotted Winter 2018
Food52
Eatingwell.com
Food52 included a selection of Mason Cash items to feature on their mailer titled Ready, Set, Bake Off! This included the In the Forest Batter Bowl, Mixing Bowls and Storage Jars and the Innovative Kitchen Tilted Mixing Bowl.
Featured the Kilner ® Fermentation Set in their holiday gift guide 2018.
Eatingwell.com
Featured the Mason Cash Cane Mixing Bowl.
‘These Maple Pecan Cookies Are Fall Baking at its Very Best’ November 2018. Features Mason Cash Color Mix Cream Mixing Bowl and In The Forest Batter Bowl
Typhoon Homewares
Spotted Winter 2018
SOCIAL
YouTube: Gordon Ramsey
All Good Things Blog
Subscribers: 7M+
Included the Kilner ® Butter Churner in their holiday gift guide.
Gordon Ramsey regularly uses Kilner ® Jars and Mason Cash mixing bowls in his YouTube videos.
Typhoon Homewares
Spotted Winter 2018
SOCIAL
Facebook: Tastemade
Followers: 30M
Views: 582K
Kilner ® Clip Top and Canning Jars feature in Tastemade’s pickle video.
Views: 998,000
Tastemade featured the Kilner ® Cold Brew Coffee Set in a video posted on their Facebook page.
Instagram: Tastemade
Followers: 7.2 Million
Views: 214,888
Views: 11M
Tastemade featured the Kilner ® Spiralizer Jar in a video posted on their Facebook page.
Typhoon Homewares
Spotted Winter 2018
SOCIAL
Facebook: Love Jasmine Mom (Taiwan)
Instagram: French Guy Cooking (US focused audience)
Facebook following: 81,974 Likes: 157
Facebook following: 78K
Mason Cash Terracotta Bread Form
Mason Cash Color Mix Mixing Bowls and Kilner ® Kombucha Set featured in French Guy Cooking’s Instagram Story.
Instagram: Teresa Cutter “The Healthy Chef’ (Australia)
Instagram following: 93.4K
YouTube: French Guy Cooking (US focused audience)
Teresa Cutter ‘The Healthy Chef’ on Today Extra making healthy chocolate and avocado smoothies in the Kilner ® Twist Top Jars.
Subscribers: 900K
Views: 505,626
Spotted Winter 2018
SOCIAL
@lorrainepascale has recently featured lots of our Mason Cash products on her Instagram feed.
Instagram Following: 206K
Miso Mushroom Soup for the Soul October 2018 Features Mason Cash Classic Collection Gray Bowl
Image Likes: 2,023
Chocolate Mouse Tarts October 2018 Features Mason Cash Classic Collection Gray Dinner Plate Image Likes: 1,806
#plantbased recipe for Slow Cooker Lentil, Sweet Potato and Cumin Soup with Ginger and Coriander November 2018 Features Mason Cash Classic Collection Dinnerware Image Likes: 2,445
‘Blueberry and Amerena Cherry Rough Puff Galettes’ November 2018 Features Mason Cash Innovative Kitchen Mini Food Prep Bowl Image Likes: 4,765
Cauliflower and Kidney Bean Korma October 2018 Features Mason Cash Classic Collection Gray Tableware Images Likes: 1,676
Chickpea Tikka Masala October 2018 Features Mason Cash Classic Collection Gray Tableware Image Likes: 2,631
‘Spicy tomato and veggie soup w/ Chickpea croutons’ November 2018 Features Mason Cash Classic Collection Dinnerware Image Likes: 1,606
‘Herb and Spice Shepherds Pie’ January 2019 Features Mason Cash Classic Collection Dinnerware and Innovative Kitchen Mini Food Prep Bowls Video Views: 17,130
Plant-based Pumpkin Spice Pancakes October 2018 Features Mason Cash Classic Collection Gray Side Plate Image Likes: 2,073
My dad’s #plantbased lasagne November 2018 Features Mason Cash Classic Collection Rectangular Dish Image Likes: 2,041
Typhoon Homewares
Spotted Winter 2018
SOCIAL
Instagram: Gareth Bale (Soccer Star)
Instagram following: 38.5M
Views: 401,591
Instagram: Manolo Blahnik
Gareth Bale, a footballer for Real Madrid and Wales shared a Unicef video that featured a Mason Cash mixing bowl.
Instagram following: 2.7M
Mason Cash All Purpose Bowl featured in Manolo Blahnik’s Instagram Story
YouTube: Food52
YouTube: Better Done Yourself (US Blogger)
Views: 271,374M
Subscribers: 22,468
Views: 401,591
John MacDowell at Better Done Yourself tested out a Kilner ® Fermentation Set with great results!
The Mason Cash Cream Mixing Bowl featured in Food 52’s video on how to make maple pecan cookies.
The Mason Cash mixing bowl is also used in Food52’s video on how to make olive oil cake which had 5,023 views
Typhoon Homewares
Spotted Winter 2018
SOCIAL
Instagram: Melissa Hemsley
Instagram: Tidee Living
Instagram: @bigmom (Japan)
Instagram following: 80.5K
Followers: 1,562
December 2018
Likes: 2,097
Instagram Following: 31.5K
Tidee living, a small organizing and de-cluttering community blog has featured Typhoon Otto in their Instagram Story.
Melissa Hemsley tags @Kilneruk in a zero plastic message.
Features Kilner® Vintage Hiball and Clip Top Jar
Instagram: Hemsleyhemsley
‘Homemade Stocking Fillers’ December 2018
Instagram Following: 312K
Instagram: Port Style Enterprises
Image Likes: 643
Followers: 383
Features Kilner® Clip Top Jar
A Kilner stockist in Canada tagged @Kilneruk and @Masoncash in their Instagram Story
Instagram: Schwartz (UK) Sponsored Post
Instagram Following: 4,945
Features Mason Cash Original Cane Mixing Bowl
Typhoon Homewares
Spotted Winter 2018
SOCIAL @gaskawdomu is a Polish Blogger who regularly features our products on her Instagram
December 2018 & January 2019
Facebook: The Healthy Chef (Australia)
Instagram Following: 63.6K
‘Healthy High Tea’ October 2018
Features Mason Cash Color Mix Pink Batter Bowl, Kilner ® Clip Top Jars and Mason Cash Elite Utensil, Mason Cash Innovative Kitchen Mixing Bowl and Mason Cash Varsity Mixing and Batter Bowls
Features Mason Cash Color Mix Cream Mixing Bowl
Facebook Following: 172,983
Video Views: 5.3K
Facebook: The Body Coach (Fitness Blogger)
‘Chocolate Orange Protein Oats’ January 2019
Facebook Following: 3 Million
Video Views: 3.4K
Features Kilner® Universal Push Top Jar
Instagram: Anthony Joshua (Boxer)
January 2019
Instagram Following: 8.2M
Image Likes: 788,042
Features Kilner ® Mini Handled Jar
Typhoon Homewares
Spotted Winter 2018
SOCIAL
Instagram: @fannys.world (UAE) Story October 2018
Instagram and Facebook: @tastemade (USA)
Instagram: @presentesmickey (Brazil)
Cheese grating & homemade juice stories October and November 2018 Features Kilner ® Grate & Store Set and the Kilner ® Juice & Store Set
October 2018
Instagram Following: 36.4K
Features Kilner ® Food On The Go
Features Kilner ® Cookbook & Kilner ® Monthly Newsletter
Instagram Following: 108K
Image Likes: 227
Instagram Following: 6.8M
Facebook Following: 30.5M
Twitter: Sky News
Instagram: With Love Dani
Followers: 4.8M
Followers: 9,258
Views: 38.2K
Features Mason Cash Varsity Mixing Bowl & Batter Bowl in her Instagram story.
The Mason Cash Cane Mixing Bowl featured in a video on the perfect portion size.
Typhoon Homewares
Spotted Winter 2018
SOCIAL
@mrshinchhome is a large homewares influencer with a fast growing audience. We featured on her Instagram Story in November 2018.
Instagram: Cornersmith Australia
‘Cornersmith Cooking School – promotion with Kilner®’ December & January 2018 Features Kilner ® Clip Top Bottles, Twist Top Jars, Stainless Steel Preserving Pan, Jar Tongs, Anniversary Jars and Mason Cash Vanilla Mixing Bowl
Instagram Following : 2.2M
Features Viners Eternal Marble Knives, Mason Cash Innovative Kitchen Garlic Store and Viners Mayfair teaspoons
Typhoon Homewares
Spotted Winter 2018
SOCIAL
Instagram & Blog: The Homegrown Apple
Followers: 7,835
Kilner ® Drinks Dispensers are used to brew delicious kombucha in The Home Grown Apple’s kitchen!
Facebook: Twisted
Followers: 15M
Views: 1.8M
The Mason Cash Cane Mixing Bowl was used to make a Baileys vegan birthday cake in Twisted’s popular Facebook video.
Instagram: Little House_Happy Family
Followers: 6,839
The Canadian Little House_Happy Family included a Mason Cash Cane Mixing Bowl in their Veggie Muffin post.
Typhoon Homewares
Spotted Winter 2018
TV COVErAGE
Great American Baking Show – ABC Network
The Great British Bake Off
December 2018
Ratings: 6.1M viewers for the first episode
Features Mason Cash Original Cane Mixing Bowls, Color Mix Red Mixing Bowl, Red Pudding Basins, Spots & Stripes All Purpose Bowls and In The Forest Fox Mixing Bowl
The Bake Off returned for another year and we have spotted a selection of Mason Cash Mixing Bowls, Pudding Basins and Cane Utensil jars being used by the contestants alongside a variety of Kilner ® Jars.
Typhoon Homewares
Spotted Winter 2018
TV COVErAGE
Schwartz Christmas Advert
Studio 10 featuring Teresa Cutter (The Healthy Chef)
‘Chilli Chocolate Mince Pies’ December 2018
‘Making Healthy Jam & Scones’ October 2018
Features Mason Cash Original Cane Mixing Bowl
Features Mason Cash Color Mix Cream Mixing Bowl
BBC2 Food & Drink Show
January 2019
Features Kilner ® Clip Top Jar s
Typhoon Homewares
Spotted Winter 2018
Recent Trade Shows We’ve been busy! New York Table Top Show October 2018
We had a steady stream of visitors to our showroom during the New York Tabletop Show including top media contacts who enjoyed a presentation of our latest products by our Typhoon Homewares team.
3. WHAT’S NEW?
Typhoon Homewares
Spotted Winter 2018
AmericasMart Atlanta January 2019
Ambiente, Frankfurt, February 2019
AmericasMart Atlanta is one of the largest housewares trade shows in the world; it always provides us with a great opportunity to showcase our existing and new products.
In February we attended Ambiente, the leading international consumer goods trade fair. The show was busy and we enjoyed promoting our latest products to customers and press.
Typhoon Homewares
Spotted Winter 2018
Typhoon Around The World We’ve got a great selection of store displays from around the world to inspire you! Remember, if you see a great display when you’re on the road, send it over to us!
UPCOMING TRADE SHOWS Minneapolis Mart, March 8th – 12th ACE Hardware Show, March 26th – 28th New York Tabletop Show, April 2nd – 5th Seattle Mart, Jan 30th – Feb 5th New York Now, Feb 3rd – 6th LA Winter Market, Jan 17th – 21st Minneapolis Mart, Jan 18th – 22nd Mid States Rendezvous, Feb 1st – 3rd IHA Chicago, March 2nd – 5th OTHER Shows WE’VE ATTENDED United Hardware Buying Market, Jan 11th – 13th Dallas Market Center, Jan 16th – 22nd
Big Johns PFI, Seattle, Mason Cash Mixing Bowl display
Typhoon Homewares
Spotted Winter 2018
David Jones, Sydney, Mason Cash Innovative Kitchen display and Kilner ® display
Cooking, Madrid, Mason Cash Varsity display
Victoria’s Basement, Sydney, Kilner ® display
Typhoon Homewares
Spotted Winter 2018
Design Boom, Russia Kilner ® display
Howards Storage World, Australia, Kilner ® display
Gadget Cuina, Barcelona, Kilner ® display
Kitchen Warehouse Store, Australia, Kilner ® and Typhoon Living Collection display
Typhoon Homewares
Spotted Winter 2018
Smith & Caughey’s, New Zealand, Mason Cash In the Forest, Kilner ® and Typhoon display
Passport, USA, Kilner ® , Mason Cash and Typhoon Living display
Perfect Home, Mexico, Kilner ® and Typhoon display
Stockmann Russia, Kilner ® display
Typhoon Homewares
Spotted Winter 2018
Gill Wing Cookshop, London October 2018
Features Kilner ® Round Clip Top Jars
Harrods Store, UK
January 2019
Features Kilner ® and Mason Cash Products
Typhoon Homewares Atlanta Showroom, USA
January 2019
Features a variety of Kilner ® , Mason Cash, Typhoon and Viners products
Typhoon Homewares
Spotted Winter 2018
Spotted WINTER 2018
TYPHOON HOMEWARES LLC 41 Madison Avenue, Floor 8, New York, NY 10010 Telephone toll free: (866) 598 0309 Fax: (866) 225 7408 Email: customercare@typhoonhomewares.com www.typhoonhomewares.com
Typhoon Homewares
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