USA TYPHOON HOMEWARES SPOTTED WINTER 2018_V4 HR

Spotted WINTER 2018

NOT FOR EXTERNAL USE

Welcome to Typhoon Homewares - Spotted! Your one-stop resource for all the exciting news from Typhoon Homewares. We’ve been busy here at Typhoon Homewares this winter, showcasing products which are ideal for the season and attending a variety of Trade Shows in the USA and internationally.

In this issue of Spotted you’ll find:

1. Hot Products Check out our latest products which are perfect for winter!

2. coverage With so many new items it’s great to see so much coverage for Typhoon Homewares Brands! We’ve highlighted some of the more significant items for you.

1. Hot PRoducts

3. what’s new?

We have enjoyed attending a selection of trade shows and press events this season to help promote our latest products.

Enjoy! The Typhoon Homewares Team

Typhoon Homewares

Spotted Winter 2018

The Mason Cash Innovative Kitchen range delivers smart solutions for day-to-day kitchen needs. Each item in the range has a traditional function with a modern twist that brings either dual function or improved performance. Included in the range is a Grip Stand Mixing Bowl which tilts to make mixing on countertops easier, a Juicer which can be used to juice citrus fruits and store either the juice or the fruit halves in, and a Roller Shaker which rolls and measures pastry and can be filled with flour to dust work surfaces. Other items in the collection include a Measuring Jug and Measuring Cups, Pudding Basin with Sealing Lid, Food Preparation Bowls, a 4-in-1 Bench Scraper, Spoon Rest and Utensil Pot.

Sauces and purées taste so much better when they are homemade, and with the Kilner ® Sauce Press Set it is easy! Simply fill the hopper with your desired ingredients and turn the handle to puree them directly into the Kilner ® Jar below. Included is a practical stainless steel hopper that screws directly onto the Kilner ® 34 US fl oz Preserve Jar and a stainless steel one-piece lid. Ideal for making tomato and apple sauces.

Otto combines sophisticated matt black with gold to offer elegance and glamour to the counter-top. With a hard-wearing coated steel exterior, airtight seal to prolong freshness and sustainably sourced bamboo lid, Otto is both practical and stylish. The range includes tea, coffee, sugar and pasta storage, a cookie tin, utensil pot, bread bin and stove top kettle.

Featuring contoured handles that fit perfectly into little hands, the Toddler Three Piece Flatware Set is perfect for infants. The textured back adds grip making the flatware easier to hold while the colorful design will help to make mealtimes fun.

Typhoon Homewares

Spotted Winter 2018

PRESS

Trade Press: Progressive Housewares Magazine January Issue

Circulation: 3,500

Kilner ® Mayonnaise and Sauce Jar Set and Mason Cash William Mason collection is included in the Ambiente Show preview.

2. coverage

Viners Nightingale Cutlery Set is included in Weddings and Occasion Gifts.

Spotted Winter 2018

PRESS

Trade Press: Tableware International October Issue

Trade Press: Tableware International 2019 Directory

Circulation: 15,000 in 96 countries

Circulation: 15,054

Features Kilner ® in an interview with Potten & Pannen in the “Retailer Interviews” section and talks cutlery with Laura Jenkinson, the Viners Brand Manager.

Features Kilner ® Breakfast Jar Set and information about The Rayware Group

Viners Mermazing and On the Ball cutlery are featured in the 41 Madison Show Preview section alongside the Kilner ® Breakfast Jar.

Trade Press: Tableware International

‘41 Madison Preview’ October 2018 Circulation: 15,034 Typhoon Living additions included ahead of New York Tabletop Show

Typhoon Homewares

Spotted Winter 2018

PRESS

Press: The Inspired Home Magazine Fall - Winter 2018

Trade Press: HomeWorldBusiness.com

The Inspired Home magazine featured Kilner ® Clip Top Spice Jars in its article on the philosophy of Hygge. They also featured the Mason Cash In The Forest Fox Mixing Bowl in the ‘Breakfast Buddies’ article.

HomeWorldBusiness.com featured the Typhoon Otto Storage collection in the Gadget and Kitchen Tools section.

HomeWorldBusiness.com also featured the Kilner ® Mayonnaise Maker in the International Home & Housewares Show preview.

Typhoon Homewares

Spotted Winter 2018

PRESS

Trade Press: Gourmet Business Holiday Gift Guide 2018

Trade Press: Progressive Housewares

Circulation: 3,500

The online magazine features the Kilner ® Barrel Dispenser in their 2018 holiday gift guide.

Features Viners Media Royale & Mono Knife Block Cutting Edge feature.

Kate O’Neill at the Excellence in Housewares 2018 Awards in October/ November 2018.

Trade Press: Gourmet Business 2019 Trend Report

‘Products for Older Consumers’ November/ December 2018 Features a selection of Mason Cash Innovative Kitchen Utensils

The magazine features Kilner ® Fresh Storage in an article about snacking during the work day.

‘Food and Drink’ storage October/November 2018 Kilner ® 102 fl oz. Fridge Drinks Dispenser & Kilner® Fresh Storage featured

Typhoon Homewares

Spotted Winter 2018

PRESS

Trade Press: Housewares Live

Trade Press: Kitchenware International

Circulation: 5,000

Circulation: 15,054

‘Storage’ October/November 2018 Features Kilner ® Fresh Storage

‘News: Mason Cash Taps into Pastel Trend’ November/December 2018 Features Mason Cash Innovative Kitchen Collection

‘Best of Bestsellers 2018’ December 2018 Features Kilner® Clip Top & Preserve Jars

‘Ask The Retailers’ November/December 2018 Features Kilner ® Clip Top Round Dispenser

‘Wedding and Occasion Gifts’ January 2019 Features Viners Dune Flatware Set and Kilner ® Jars

Typhoon Homewares

Spotted Winter 2018

Press

I Newspaper

Circulation: 254,117

‘The 10 Best Non-Stick Frying Pans’ October 2018

Features Viners Aluminium Forged Frying Pan

Hello Magazine

Circulation: 249,834

‘Ready Steady Bake’ November 2018

The Times (UK)

Features Mason Cash Color Mix Green Batter Bowl and Typhoon Scales

Circulation: 435,061

‘Nigella, Mary and the ultimate chocolate chip cooking recipe’ October 2018

Features Mason Cash Cane Mixing Bowl

Typhoon Homewares

Spotted Winter 2018

ONLINE

Daily Mail Online

The Inspired Home Blog

The Mason Cash Cane Mixing Bowl was used by baker Sophie Cabot who has been commissioned to create Princess Eugenie and Jack Brooksbank’s wedding cake.

The Inspired Home regularly feature our products including the Kilner ® 12 fl oz Round Clip Top Jar in a story about Healthy Pad Thai and a selection of Kilner ® Universal Push Top Jars in an article on ‘How to Organize your Linen Closet’. In the run up to the holidays, they also featured a Kilner ® Clip Top Jar to store winter body scrub in a homemade holiday gift guide and the Wide Mouth Canning Jars to store hot chocolate.

Daily Mail Online

‘The Ultimate Christmas Gifts for Home Lovers’ December 2018

Circulation: 169,371,202

Features Viners Champagne 16pc Flatware

Typhoon Homewares

Spotted Winter 2018

ONLINE

Realhomes.com

The Independent

’10 scarily easy Halloween decorating ideas’ October 2018

’12 Best Non-Stick Frying Pans’ October 2018

Circulation: 411,780

Circulation: 5,026,018

Features Kilner ® Preserve Jars, Kilner® Round Twist Top Jars, Kilner ® Round Clip Top Jars and Mason Cash Cane Mixing Bowl

Features Viners Forged Aluminium Fry Pan

’24 best Christmas gifts for foodies’ October 2018

UVM: 13,251

Features Kilner ® Kombucha Drinks Set

The Independent

’11 best carving knives’ November 2018

Circulation: 5,026,018

Features Viners Eternal Marble Carving Knife

Typhoon Homewares

Spotted Winter 2018

ONLINE

Fashion For Lunch Blog

‘Five Great Gifts for all the New Dog Mama’s & Papa’s!’ December 2018

Epicurious.com

‘The Best Holiday Gifts for Cooks, Hosts and Everyone In-Between’ December 2018

Subscribers: 32,683

Features Kilner ® Dog Treat Clip Jars

Features Mason Cash Cane Mixing Bowl

Elle.com

Youtube: SORTEDfood

‘All the Weird and Wonderfully Amazing Christmas Gifts You Didn’t Know Existed’ November 2018

‘Chocolate, Banana & Fudge Muffins. In A Jar Recipe!’ November 2018

YouTube Followers: 2,135,108

UVM: 431,448

Video Views: 184,518

Features Kilner ® 118fl oz Barrel Dispenser

Features Mason Cash Mixing Bowl and Kilner ® Square Push Top Jar

Typhoon Homewares

Spotted Winter 2018

ONLINE

Idealhome.co.uk

‘Learn how to make Kombucha at home with Lakeland’s Kombucha Kit’ January 2019

bbcgoodfood.com

‘Gifts for Foodies 2018: Best Gifts for Kids’ November 2018

Features Kilner ® Kombucha Kit

UVM: 11,533,643

Features Typhoon Rookie Stix

Inews.co.uk

’16 Best Food Storage Containers for Leftovers’ January 2019

UVM: 4,400,000

Features Kilner ® Round Clip Jar

Typhoon Homewares

Spotted Winter 2018

ONLINE

Eatingwell.com

All Good Things Blog

Featured the Kilner ® Fermentation Set in their holiday gift guide 2018.

Included the Kilner ® Butter Churner in their holiday gift guide.

Eatingwell.com

Featured the Mason Cash Cane Mixing Bowl.

Typhoon Homewares

Spotted Winter 2018

DIGITAL

SOCIAL

Food52

YouTube: Gordon Ramsey

Subscribers: 7M+

Food52 included a selection of Mason Cash items to feature on their mailer titled Ready, Set, Bake Off! This included the In the Forest Batter Bowl, Mixing Bowls and Storage Jars and the Innovative Kitchen Tilted Mixing Bowl.

Gordon Ramsey regularly uses Kilner ® Jars and Mason Cash mixing bowls in his YouTube videos.

‘These Maple Pecan Cookies Are Fall Baking at its Very Best’ November 2018. Features Mason Cash Color Mix Cream Mixing Bowl and In The Forest Batter Bowl

Typhoon Homewares

Spotted Winter 2018

SOCIAL

Facebook: Tastemade

Followers: 30M

Views: 582K

Kilner ® Clip Top and Canning Jars feature in Tastemade’s pickle video.

Views: 998,000

Tastemade featured the Kilner ® Cold Brew Coffee Set in a video posted on their Facebook page.

Instagram: Tastemade

Followers: 7.2 Million

Views: 214,888

Views: 11M

Tastemade featured the Kilner ® Spiralizer Jar in a video posted on their Facebook page.

Typhoon Homewares

Spotted Winter 2018

SOCIAL

Facebook: Love Jasmine Mom (Taiwan)

Instagram: French Guy Cooking (US focused audience)

Facebook following: 81,974 Likes: 157

Facebook following: 78K

Mason Cash Terracotta Bread Form

Mason Cash Color Mix Mixing Bowls and Kilner ® Kombucha Set featured in French Guy Cooking’s Instagram Story.

Instagram: Teresa Cutter “The Healthy Chef’ (Australia)

Instagram following: 93.4K

YouTube: French Guy Cooking (US focused audience)

Teresa Cutter ‘The Healthy Chef’ on Today Extra making healthy chocolate and avocado smoothies in the Kilner ® Twist Top Jars.

Subscribers: 900K

Views: 505,626

Spotted Winter 2018

SOCIAL

@lorrainepascale is a UK Celebrity Chef with a large following in the US. She has recently featured lots of our Mason Cash products on her Instagram feed.

Instagram Following: 206K

Miso Mushroom Soup for the Soul October 2018 Features Mason Cash Classic Collection Gray Bowl

Image Likes: 2,023

Chocolate Mouse Tarts October 2018 Features Mason Cash Classic Collection Gray Dinner Plate Image Likes: 1,806

‘Blueberry and Amerena Cherry Rough Puff Galettes’ November 2018 Features Mason Cash Innovative Kitchen Mini Food Prep Bowl Image Likes: 4,765

#plantbased recipe for Slow Cooker Lentil, Sweet Potato and Cumin Soup with Ginger and Coriander November 2018 Features Mason Cash Classic Collection Dinnerware Image Likes: 2,445

Cauliflower and Kidney Bean Korma October 2018 Features Mason Cash Classic Collection Gray Tableware Images Likes: 1,676

Chickpea Tikka Masala October 2018 Features Mason Cash Classic Collection Gray Tableware Image Likes: 2,631

‘Spicy tomato and veggie soup w/ Chickpea croutons’ November 2018 Features Mason Cash Classic Collection Dinnerware Image Likes: 1,606

‘Herb and Spice Shepherds Pie’ January 2019 Features Mason Cash Classic Collection Dinnerware and Innovative Kitchen Mini Food Prep Bowls Video Views: 17,130

Plant-based Pumpkin Spice Pancakes October 2018 Features Mason Cash Classic Collection Gray Side Plate Image Likes: 2,073

My dad’s #plantbased lasagne November 2018 Features Mason Cash Classic Collection Rectangular Dish Image Likes: 2,041

Typhoon Homewares

Spotted Winter 2018

SOCIAL

Instagram: Gareth Bale (Soccer Star)

Instagram following: 38.5M

Views: 401,591

Instagram: Manolo Blahnik

Gareth Bale, a footballer for Real Madrid and Wales shared a Unicef video that featured a Mason Cash mixing bowl.

Instagram following: 2.7M

Mason Cash All Purpose Bowl featured in Manolo Blahnik’s Instagram Story

YouTube: Food52

YouTube: Better Done Yourself (US Blogger)

Views: 271,374M

Subscribers: 22,468

Views: 401,591

John MacDowell at Better Done Yourself tested out a Kilner ® Fermentation Set with great results!

The Mason Cash mixing bowl is also used in Food52’s video on how to make olive oil cake which had 5,023 views

The Mason Cash Cream Mixing Bowl featured in Food 52’s video on how to make maple pecan cookies.

Typhoon Homewares

Spotted Winter 2018

SOCIAL

Instagram: Melissa Hemsley

Instagram: Tidee Living

Instagram: @bigmom (Japan)

Instagram following: 80.5K

Followers: 1,562

December 2018

Likes: 2,097

Instagram Following: 31.5K

Tidee living, a small organizing and de-cluttering community blog has featured Typhoon Otto in their Instagram Story.

Melissa Hemsley tags @Kilneruk in a zero plastic message.

Features Kilner® Vintage Hiball and Clip Top Jar

Instagram: Hemsleyhemsley

‘Homemade Stocking Fillers’ December 2018

Instagram Following: 312K

Instagram: Port Style Enterprises

Image Likes: 643

Followers: 383

Features Kilner® Clip Top Jar

A Kilner stockist in Canada tagged @Kilneruk and @Masoncash in their Instagram Story

Instagram: Schwartz (UK) Sponsored Post

Instagram Following: 4,945

Features Mason Cash Original Cane Mixing Bowl

Typhoon Homewares

Spotted Winter 2018

SOCIAL @gaskawdomu is a Polish Blogger who regularly features our products on her Instagram

December 2018 & January 2019

Facebook: The Healthy Chef (Australia)

Instagram Following: 63.6K

‘Healthy High Tea’ October 2018

Features Mason Cash Color Mix Pink Batter Bowl, Kilner ® Clip Top Jars and Mason Cash Elite Utensil, Mason Cash Innovative Kitchen Mixing Bowl and Mason Cash Varsity Mixing and Batter Bowls

Features Mason Cash Color Mix Cream Mixing Bowl

Facebook Following: 172,983

Video Views: 5.3K

Facebook: The Body Coach (Fitness Blogger)

‘Chocolate Orange Protein Oats’ January 2019

Facebook Following: 3 Million

Video Views: 3.4K

Features Kilner® Universal Push Top Jar

Instagram: Anthony Joshua (Boxer)

January 2019

Instagram Following: 8.2M

Image Likes: 788,042

Features Kilner ® Mini Handled Jar

Typhoon Homewares

Spotted Winter 2018

SOCIAL

Instagram: @fannys.world (UAE) Story October 2018

Instagram and Facebook: @tastemade (USA)

Instagram: @presentesmickey (Brazil)

Cheese grating & homemade juice stories October and November 2018 Features Kilner ® Grate & Store Set and the Kilner ® Juice & Store Set

October 2018

Instagram Following: 36.4K

Features Kilner ® Food On The Go

Features Kilner ® Cookbook & Kilner ® Monthly Newsletter

Instagram Following: 108K

Image Likes: 227

Instagram Following: 6.8M

Facebook Following: 30.5M

Twitter: Sky News

Instagram: With Love Dani

Followers: 4.8M

Followers: 9,258

Views: 38.2K

Features Mason Cash Varsity Mixing Bowl & Batter Bowl in her Instagram story.

The Mason Cash Cane Mixing Bowl featured in a video on the perfect portion size.

Typhoon Homewares

Spotted Winter 2018

SOCIAL

@mrshinchhome is a large homewares influencer with a fast growing audience in both the UK & US. We featured on her Instagram Story in November 2018.

Instagram: Cornersmith Australia

‘Cornersmith Cooking School – promotion with Kilner®’ December & January 2018 Features Kilner ® Clip Top Bottles, Twist Top Jars, Stainless Steel Preserving Pan, Jar Tongs, Anniversary Jars and Mason Cash Vanilla Mixing Bowl

Instagram Following : 2.2M

Features Viners Eternal Marble Knives, Mason Cash Innovative Kitchen Garlic Store and Viners Mayfair teaspoons

Typhoon Homewares

Spotted Winter 2018

SOCIAL

Instagram & Blog: The Homegrown Apple

Followers: 7,835

Kilner ® Drinks Dispensers are used to brew delicious kombucha in The Home Grown Apple’s kitchen!

Facebook: Twisted

Followers: 15M

Views: 1.8M

The Mason Cash Cane Mixing Bowl was used to make a Baileys vegan birthday cake in Twisted’s popular Facebook video.

Instagram: Little House_Happy Family

Followers: 6,839

The Canadian Little House_Happy Family included a Mason Cash Cane Mixing Bowl in their Veggie Muffin post.

Typhoon Homewares

Spotted Winter 2018

TV COVErAGE

Great American Baking Show – ABC Network

The Great British Bake Off

December 2018

Ratings: 6.1M viewers for the first episode

Features Mason Cash Original Cane Mixing Bowls, Color Mix Red Mixing Bowl, Red Pudding Basins, Spots & Stripes All Purpose Bowls and In The Forest Fox Mixing Bowl

The Bake Off returned for another year and we have spotted a selection of Mason Cash Mixing Bowls, Pudding Basins and Cane Utensil jars being used by the contestants alongside a variety of Kilner ® Jars.

Typhoon Homewares

Spotted Winter 2018

TV COVErAGE

Schwartz Christmas Advert

Studio 10 featuring Teresa Cutter (The Healthy Chef - Australia)

‘Chilli Chocolate Mince Pies’ December 2018

‘Making Healthy Jam & Scones’ October 2018

Features Mason Cash Original Cane Mixing Bowl

Features Mason Cash Color Mix Cream Mixing Bowl

BBC2 Food & Drink Show

January 2019

Features Kilner ® Clip Top Jar s

Typhoon Homewares

Spotted Winter 2018

Recent Trade Shows We’ve been busy! New York Table Top Show October 2018

We had a steady stream of visitors to our showroom during the New York Tabletop Show including top media contacts who enjoyed a presentation of our latest products by our Typhoon Homewares team.

3. WHAT’S NEW?

Typhoon Homewares

Spotted Winter 2018

AmericasMart Atlanta January 2019

Ambiente, Frankfurt, February 2019

AmericasMart Atlanta is one of the largest housewares trade shows in the world; it always provides us with a great opportunity to showcase our existing and new products.

In February we attended Ambiente, the leading international consumer goods trade fair. The show was busy and we enjoyed promoting our latest products to customers and press.

Typhoon Homewares

Spotted Winter 2018

Typhoon Around The World We’ve got a great selection of store displays from around the world to inspire you! Remember, if you see a great display when you’re on the road, send it over to us!

UPCOMING TRADE SHOWS Minneapolis Mart, March 8th – 12th ACE Hardware Show, March 26th – 28th New York Tabletop Show, April 2nd – 5th Seattle Mart, Jan 30th – Feb 5th New York Now, Feb 3rd – 6th LA Winter Market, Jan 17th – 21st Minneapolis Mart, Jan 18th – 22nd Mid States Rendezvous, Feb 1st – 3rd IHA Chicago, March 2nd – 5th OTHER Shows WE’VE ATTENDED United Hardware Buying Market, Jan 11th – 13th Dallas Market Center, Jan 16th – 22nd

Big Johns PFI, Seattle, Mason Cash Mixing Bowl display

Typhoon Homewares

Spotted Winter 2018

David Jones, Sydney, Mason Cash Innovative Kitchen display and Kilner ® display

Cooking, Madrid, Mason Cash Varsity display

Victoria’s Basement, Sydney, Kilner ® display

Typhoon Homewares

Spotted Winter 2018

Design Boom, Russia Kilner ® display

Howards Storage World, Australia, Kilner ® display

Gadget Cuina, Barcelona, Kilner ® display

Kitchen Warehouse Store, Australia, Kilner ® and Typhoon Living Collection display

Typhoon Homewares

Spotted Winter 2018

Smith & Caughey’s, New Zealand, Mason Cash In the Forest, Kilner ® and Typhoon display

Passport, USA, Kilner ® , Mason Cash and Typhoon Living display

Perfect Home, Mexico, Kilner ® and Typhoon display

Stockmann Russia, Kilner ® display

Typhoon Homewares

Spotted Winter 2018

Gill Wing Cookshop, London October 2018

Features Kilner ® Round Clip Top Jars

Harrods Store, UK

January 2019

Features Kilner ® and Mason Cash Products

Typhoon Homewares Atlanta Showroom, USA

January 2019

Features a variety of Kilner ® , Mason Cash, Typhoon and Viners products

Typhoon Homewares

Spotted Winter 2018

Spotted WINTER 2018

TYPHOON HOMEWARES LLC 41 Madison Avenue, Floor 8, New York, NY 10010 Telephone toll free: (866) 598 0309 Fax: (866) 225 7408 Email: customercare@typhoonhomewares.com www.typhoonhomewares.com

Typhoon Homewares