VINERS ASSURE FINAL_LR

Market research

We created a survey about knife safety which included drawings of two proposed new Viners knife designs with rounded and squared tips. The objective was to find out the public's opinions on the topic of knife safety and gauge interest in the two new designs, to help us with new product development and create relevant messaging. We sent the survey out to almost 10,000 consumers and promoted it across social media and through bloggers, for a one month duration which resulted in an excess of 1700 responses.

EMAIL STATISTICS & Demographics

OPEN RATE Industry average is 13.8% 17.2%

CLICK RATE Industry average is 1.9% 5.7%

highlights

gender

normal industry click rates better open rate

3 x 25%

79%

21%

location

Age Range

20% <34 years

16.1% USA 81.8% UK

54.2% 35-54 years

25.6% 55+ years

2.1% OTHER