VINERS ASSURE FINAL_LR

Market research results

65.5% of respondents would choose the new knife design over standard knives

The survey was completed by 1,709 respondents with almost 50/50 split on the preferred knife design.

76% of respondents would be happy for this style of knife to be the only one on sale

Definitely would

Probably would

Probably would not

Definitely would not

Don’t know

54% 10% 68%

Gender

Have a knife block on their worktop

Have loose knives on display in the kitchen

79%

21%

Have loose knives stored in a kitchen drawer or cupboard

47%

Option 1

Age Range

3.5% <25 years

29.3% 25 - 39 years 53.5% 40 - 64 years

53%

Option 2

12.11% 65+ years

1.52% Prefer not to say