VINERS ASSURE MARKETING UPDATE JAN 2020

SOCIAL MEDIA PROMOTION We promoted the survey on our Twitter, Instagram and Facebook pages, to encourage a wider audience to take part and we saw a number of influencers re-tweet and share the link across their pages, which in turn increased the reach and engagement figures.

FACEBOOK 23.2K LIKES Reach: 1,426 Engagements: 40 Link Clicks: 31

TWEET BY JOHN CRICHTON Reach: Over 30K

Re-tweeted by: Niven Rennie 2.6K followers Dr Kate Lovett 12.5K followers Wendy Burn 12.2K followers

TWITTER 11.2K FOLLOWERS Impressions: 1,755 Engagements: 33

Link Clicks: 58 INSTAGRAM 6.5K FOLLOWERS Reach: 1,300 Engagements: 50 Profile Visits (to view link): 100

BLOGGER PROMOTIONS

We worked alongside a number of bloggers to promote the survey to their followers, increasing the reach and encouraging more entries. With their help, we reached over half a million people (>525,500)

COMMENTS:

Fabulous, knife safety is so important

@RainbowMama

Yes to this! Well done @vinerscutlery

@LorenAndTheBabes

Gosh those statistics are heartbreaking!

@GracesMummy

RENOVATION44 Instagram Followers: 93.4K

MY FUSSY EATER Instagram Followers: 111K

HOUSE TO HOME AT LAST Instagram Followers: 133K