VINERS ASSURE MARKETING UPDATE JAN 2020

MEDIA APPROACH

PHASE ONE Sept - Early Oct: Imagery & Messaging

FUNCTIONALITY • Functional knife for kitchen use and suitable for all cooking tasks. • Performs the same, but safer. • Added peace of mind. DESIGN • Modern new shape. • Beautiful and stylish design. • High quality stainless steel. • Ergonomic soft-touch handles. • Black non-stick coating to reduce cutting friction. PACKAGING • Available in 6 sizes. • In stores from January 2020. • Improved packaging - full blister packaging to avoid tampering in store. • Think 25 logo to challenge age of shopper. • Loose knives RRP from £3.99 - £5.99. POINT OF DIFFERENCE • NPD tested. • Shaped to reduce and prevent injuries, accidents and fatalities. • Safer when cleaning. • Does not break at the tip.