VINERS BRAND PRESENTER

Viners occupies a mid-market position in the kitchen knives market. German brands appear to be dominant in the U.S. kitchen knife market; notably Berghoff, Wusthoff and Zwilling J.A. Henckels. These brands typically offering entry level to high end knives. The online channel is important in the cutlery category, with just over a fifth of dollar purchases coming from online purchases (IHA) market position: Kitchen Knives/ Cutlery

High

Low