VINERS BRAND PRESENTER

Consumer perceptions of Viners are very positive, with the overriding view that its flatware is good quality, attractive and hardwearing. Viners is also recognised as being a trusted and long established brand. U.K. Consumers’ Perceptions of Viners % 50%

Spontaneous Perceptions of Viners

High quality

Attractive designs/stylish/elegant Hardwearing/durable/long lasting

25% 17% 15%

“Well established company with a great reputation”

Trusted/Reputable

Established/Company has been around for a long time

12%

Good (unspecified) Value for money

11% 7% 7% 5% 5% 4% 4% 3% 2% 2% 7% 5%

“Good quality, attractive designs, lasts forever”

“Experts… beautiful designs, long heritage”

Traditional Functional

Modern Classic

“High quality and stylish designs and affordable”

Mid-range/Mid-price

Old fashioned Well presented

“‘Good quality and design, made to last”

Guaranteed

Other

Don’t know