Viners Safety Knives Marketing Update Sept 2019 FINAL

MED IA APPROACH - PHASE 2 (MI D OCT - DEC ) PRE LAUNCH

GOOD HOUSEKEEPING INSTITUTE

We have an option to work with the Good Housekeeping Institute on the launch of the new knives. They have been testing products since 1924, and have a lot of trust and authority with UK consumers.

The GHI Approved or GH Reader Recommended - provide badges of achievement that consumers trust.

The GHI Approved initiative is an unbiased, independent endorsement only for products that pass their consumer Quality Assessment tests. The GHI Approved logo provides strong brand acclamation, backed by rigorous expert testing and can be used by manufacturers and retailers to provide a clear ‘permission to purchase’ message to consumers. GHI approved logo - For consumers, independent endorsement signifies a product has been tried, tested and trusted by the experts at the GHI and does what it’s meant to - as all products are tested from the consumer’s point of view. It is known from research that the GHI logo makes a product stand out in a marketplace crowded with brands and choices.