KILNER HEALTHY EATING CAMPAIGN 2025

Eat Well & Live Well Inspiring healthier habits for everyday living

CAMPAIGN STRATEGY

THE VISION To drive a shift towards healthier eating habits by providing the tools and knowledge to cook nutritious meals from scratch.

OUR GOAL To be the leading UK brand for individuals seeking convenient, nutritious meal solutions, promoting healthier eating habits, and supporting digestive well-being INCREASED SALES & MARKET PENETRATION Leverage Kilner’s rich heritage to position products as timeless investments, appealing to consumers seeking quality and durability. ENHANCED BRAND LOYALTY & CUSTOMER ACQUISITION Attract new customers and foster loyalty by offering stylish, functional products that align with modern lifestyles, differentiating Kilner ® from other brands.

DISCOVER A HEALTHY LIFESTYLE WITH KILNER ®

Fresh food, fresher you

With Kilner ® Fresh Storage, keep your food at peak freshness longer, thanks to a unique airtight valve that locks in nutrients and flavour. From crisp fruits and veggies to homemade meals, Kilner ® makes storing whole, unprocessed ingredients easy—nourishing both body and lifestyle. Your kitchen essentials, reinvented Prepare, store, and go! Kilner ® Fresh Storage containers can go from oven to fridge to lunch bag, letting you cook, store, and enjoy healthy meals seamlessly. Perfect for batch cooking, picnics, or work lunches, they’re built to support nutritious habits every day. Sustainable, smart & simple Made from durable, eco-friendly glass, Kilner ® Fresh Storage is a sustainable alternative to plastic, helping you reduce waste while supporting a balanced, healthy lifestyle. Designed for longevity, each container lets you prioritise fresh ingredients and better health in every meal.

UK MARKET RESEARCH

GROWING HEALTH AWARENESS In the UK, 92% of adults believe that their diet is important for their overall health and 75% of adults are trying to eat more healthily.

FUNCTIONAL FOODS The UK functional food market reached £1.6 billion in 2023, with a projected CAGR of 4.5% during the same period. Source: Grand View Research www.grandviewresearch.com/press-release/ global-functional-foods-market

Source: British Nutrition Foundation: www.nutrition.org.uk

RISE IN FERMENTED FOOD DEMAND In 2023, The demand for fermented foods like yogurt, kefir, sauerkraut, and kombucha increased, driven by their natural probiotic content.

Source: Euromonitor International

HEALTHY EATING MARKET GROWTH

The healthy eating market in the UK was valued at £1.2 billion in 2023. This figure represents a significant increase from previous years, indicating a growing consumer interest in healthier food options. Source: Mordor Intelligence: www.mordorintelligence.com/industry-reports/ plant-based-food-and-beverages-market

MEAL PREP’S ONGOING POPULARITY

In 2024, home meal prep saw a steady rise, with 60% of participants intending to carry the habit forward into 2025, seeking convenience and health benefits from prepared meals made with quality ingredients.

SUSTAINABILITY FOCUS 75% of UK adults are trying to eat more healthily, with sustainability being a key driver.

Source: Mintel

Source: British Nutrition Foundation: www.nutrition.org.uk

INTRODUCING OUR NEW HEALTHY LIVING HEROES

Kilner’s NEW Fresh Storage containers are designed for ultimate freshness and convenience.

Made from durable borosilicate glass, these containers can go from oven to freezer to microwave with ease, making them perfect for meal prep, leftovers, or taking lunches on the go. The innovative airtight valve ensures food stays fresh for longer, locking in flavours and keeping out unwanted moisture.

With stackable, sustainable design, they provide an eco-friendly alternative to plastic, ideal for batch cooking, reducing food waste, and convenient storage.

Various sizes for all storing and meal options

BPA FREE Toxic substances do not migrate into food during cooking

Freezer safe -18°C / 0°F

Microwave safe

Does not stain or absorb odours or flavours

Dishwasher safe

Stackable

The innovative airtight valve ensures food stays fresh for longer, locking in flavours and keeping out unwanted moisture.

Hardwearing and durable borosilicate base and tempered sodalime lid

Oven safe direct from freezer to oven

Leak proof

240°C/460°F (bases only)

INTRODUCING OUR NEW HEALTHY LIVING HEROES

Kilner’s NEW Fresh Storage containers are designed for ultimate freshness and convenience.

Rectangular 1.5 Litre Fresh Storage H 7.2 x W 23.2 x D 16.6 cm Insert

Rectangular 0.63 Litre Fresh Storage H 5.8 x W 18.1 x D 12.6 cm Insert

Square 0.8 Litre Fresh Storage H 6.5 x W 16.2 x D 15.2 cm Insert

Square 0.31 Litre Fresh Storage H 5.5 x W 12.4 x D 11.4 cm Insert

0025.098 • CTN 4

0025.097 • CTN 4

0025.096 • CTN 4

0025.095 • CTN 4

10 INNOVATIVE HEALTHY EATING KILNER ® PRODUCTS

For a healthier, smarter kitchen.

Prep & serve with the Kilner ® Mash & Store Set

Stay hydrated with the Kilner ® 3L Fridge Drinks Dispenser

Kickstart healthy bread baking with the Kilner ® Sourdough Starter Set

Boost your gut health naturally with the Kilner ® 3L Fermentation Set

Pack, mash, and perfect tangy ferments with Kilner ® Fermentation Packer

Boost your health with fresh, crunchy sprouts anytime with the Kilner ® Sprouting Set

Craft smaller batches of probiotic powerhouses with Kilner ® 1L Fermentation Set

Create tangy, probiotic-packed drinks with Kilner ® Kefir Set

Nourish naturally with the Kilner ® Honey Pot

Healthy breakfast made easy with the Kilner ® Breakfast Jar

WHAT OUR CUSTOMERS SAY

Use Kilner ® for all my storage from bread flour to milk! All shapes and all sizes. Excellent quality

Excellent product perfect for my needs

Everything I know to expect from Kilner ® . Couldn’t be more happy.

and fast and precise delivery every time.

Love this, it is perfect and really fairly priced for what it is, use it for my juices and my homemade nut milk, easily cleans in dishwasher too!

Beautifully packaged jars,

this company is a British icon that

Excellent very useful jars

have products that just work.

Absolutely love Kilner ® products. At this stage I have about one of everything and over 300 canning jars. I have an allotment and process and preserve all that I can every year to store. Kilner ® make amazing, quality products and I’ve never been disappointed.

CONTENT THEMES

ALL-IN-ONE COOKING AND SUSTAINABLE STORAGE SOLUTIONS

BUDGET-FRIENDLY BATCH COOKING

PROTEIN-PACKED PREP FOR THE WEEK

Highlighting the convenience of Kilner ® Fresh Storage Containers, perfect for preparing, cooking, storing, and transporting meals. With durable borosilicate glass, these containers move effortlessly from oven to freezer to microwave, making them ideal for batch cooking. Bake a veggie casserole or hearty lasagne directly in the container, freeze leftovers for the week ahead, and reheat when ready to eat—no extra dishes needed. Plus, Kilner’s airtight seal keeps food fresh, so you can confidently take meals on the go, whether for work, school, or a picnic, bringing simplicity to every stage of your meal prep routine.

Showcasing nutritious family recipes that can be prepared for under £20 and stored in Kilner’s airtight containers for freshness all week long. Think comforting meals like veggie pasta bakes, homemade soups, and stews—perfect for stretching your budget while reducing food waste.

Inspire high-protein meal prep ideas to help keep energy levels high and cravings low. Use Kilner ® containers to store portions of chicken, tofu, beans, and vegetables, making it easy to reach daily protein goals with healthy options like quinoa salads, grilled chicken wraps, and chickpea curry.

ENERGISING, EASY BREAKFASTS

VEGANUARY MEAL INSPIRATION

GUT-FRIENDLY RECIPES TO BOOST HEALTH

FRESH, BALANCED LUNCHES ON THE GO

Exploring plant-based meals with simple, budget-friendly vegan recipes. Kilner’s Fresh Storage Containers can help keep prepped ingredients fresh, from stir fried tofu and roasted veggies to hearty lentil soups and vegetable curries, making Veganuary both sustainable and delicious.

Fermented and probiotic-rich meal ideas, such as kimchi, sauerkraut, and yoghurt parfaits, that can be prepped, stored, and served in Kilner’s airtight containers. These recipes help promote gut health and fit perfectly into any balanced diet, adding flavour and health benefits to your everyday meals.

Cater to busy, health-conscious professionals with fresh, balanced lunch options that stay fresh in Kilner ® containers. Think grain bowls, colourful salads, or protein packed wraps that travel well and retain quality and flavour, making healthy eating accessible and enjoyable, even on the go.

Simple, make-ahead breakfast ideas for busy mornings. Overnight oats, chia puddings, and fresh fruit parfaits can all be prepped and stored in Kilner ® containers to ensure a healthy, grab and-go breakfast option every day of the week.

WHAT WE CAN DO FOR YOU

Driving Awareness & Engagement

Driving Traffic & Conversion

Increase in Lifestyle photography

WEB Spotlight brand as a Kilner ® featured stockist on our web pages across our consumer websites. Website Traffic: 8.6k active users per week EMAIL Kilner ® co-branded emails - Emails to our database of high interest customers to promote Kilner ® products available from your store. E-mail subscribers: 111k SOCIAL Story collections with swipe up to showcase your brand as a stockist. Grid posts & reels to showcase you as a featured stockist. Following: Instagram 46.1k / Facebook 47.6k

Educational videos

Lifestyle videos

Social media content across all platforms

Recipe content – video and image

Influencer & UGC content & collaborations

Investment in PR in national titles & TV show product placement

POINT OF SALE

IN STORE

We can support you with in-store POS. This includes our merchandising stands and the take-home materials. Creatively merchandised units that tell a story are a great way of attracting the consumers attention and encouraging upsell of multiple ranges. environment, which is why we provide a variety of POS materials best suited for your merchandising needs: • Branded shelf strips • Bay Headers • Access to full photographic portfolio • POS strut cards product specific • FSDU • Table units • Mini guides / recipe booklets We understand the challenges of displaying product in a retail

MAXIMISING OPPORTUNITIES We provide opportunities for collaborative marketing activities and can customise marketing support to suit both your needs and those of your customers. Our wide range of activity support enables a comprehensive, omni-channel approach. We can provide or collaborate on:

IN-STORE​

WEB​

DIGITAL ​

SOCIAL​

• High quality imagery & video • Infographics to highlight product USPs • On site merchandising support • Brand landing page design • Banner design for online placement across pages (HP/ PLP/PDP/Event LP). • Product carousel recommendations – featured lines • Product page, product pairings and bundle recommendations • Educational feature articles & recipes

• POS product displays • Interactive displays with digital Integration: implementing QR codes • Product demonstration leaflets • Recipe leaflets to compliment product range

• Email/ Email banner design & email features for your customer Email banners • Video & image assets to feed into your automated digital campaigns (Google/Meta) • Co-funded Google Ads/ social ads/display ads to an agreed targeted ROAS

• Collaborative influencer / blog activity / recipes – we have a network of influencers to support storytelling across social media • Collaboration competition giveaways • TikTok & Instagram video assets

26-32 Spitfire Road, Triumph Trading Park, Speke Hall Road, Liverpool L24 9BF England www.rayware.co.uk