KILNER HEALTHY EATING CAMPAIGN 2025

UK MARKET RESEARCH

GROWING HEALTH AWARENESS In the UK, 92% of adults believe that their diet is important for their overall health and 75% of adults are trying to eat more healthily.

FUNCTIONAL FOODS The UK functional food market reached £1.6 billion in 2023, with a projected CAGR of 4.5% during the same period. Source: Grand View Research www.grandviewresearch.com/press-release/ global-functional-foods-market

Source: British Nutrition Foundation: www.nutrition.org.uk

RISE IN FERMENTED FOOD DEMAND In 2023, The demand for fermented foods like yogurt, kefir, sauerkraut, and kombucha increased, driven by their natural probiotic content.

Source: Euromonitor International

HEALTHY EATING MARKET GROWTH

The healthy eating market in the UK was valued at £1.2 billion in 2023. This figure represents a significant increase from previous years, indicating a growing consumer interest in healthier food options. Source: Mordor Intelligence: www.mordorintelligence.com/industry-reports/ plant-based-food-and-beverages-market

MEAL PREP’S ONGOING POPULARITY

In 2024, home meal prep saw a steady rise, with 60% of participants intending to carry the habit forward into 2025, seeking convenience and health benefits from prepared meals made with quality ingredients.

SUSTAINABILITY FOCUS 75% of UK adults are trying to eat more healthily, with sustainability being a key driver.

Source: Mintel

Source: British Nutrition Foundation: www.nutrition.org.uk