RAYWARE UK AW 2024

Social Media: We Are Storytellers People love a human interest story, especially one they can interact with. By creating stories around our products relating to climate change, fashion, and healthy eating, we can access a wide audience that are conscious of the world around them.

Kilner ® walks the line between the food-forward trends of the modern world and the traditional homestead aesthetic of the past.

Our digital feed ranges from traditional jam-making and vegetable preserving to ‘on-the-go’ food storage and trending homemade recipes.

WEBSITE CONTENT

Get inspired with our fresh recipes, helpful how to guides and fun and creative ways to use Kilner ® Jars.

THE KILNER ® CLUB

SOCIAL MEDIA

Our Kilner ® Club members are true fans of our products who not only own them but are also passionate about preserving, crafting, and innovating

Creating and sharing trend-led videos, exciting giveaways and helpful content allows us to reach and engage with our online audience.

with them. Each month, we send out a series of emails to our club members that include relevant recipes and informative how-to guides.

We use multiple channels to gain new subscribers, including a user-friendly sign-up option in all our packaging, making it easy for interested individuals to join our community.

Follow us on our social media channels or subscribe to our newsletter at www.kilnerjar.co.uk/kilner-club

@kilneruk

@kilneruk

@kilneruk

@kilneruk

Kilner UK

78 | RAYWARE AUTUMN / WINTER 2024