TREND BOARDS 2024

DRINK UP

NEW TO THE MENU • There has been a noticeable decline in gin sales showing we are no longer in the “gin boom” but an emergence of flavoured vodkas . As well as the stereotypical fruity flavours, vodkas have also adopted a mature palette of flavours such as ginger, rosemary, cucumber and pomegranate. • White rum has become a versatile and ubiquitous spirit to keep in the cabinet as an easy mixer. With a wide selection currently on the market it can cater for your coke or enhance your Martini.

HEALTHY DRINKING • With a growing population wanting to reduce the amount of alcohol being consumed, tonics and sparkling waters are being re-invigorated with high end cordials that have sophisticated flavours of ginger, elderflower and other herbaceous flavours. • The more we’ve learned about CBD , the non-addictive compound found in cannabis that doesn’t give you a high, the more we’ve become aware of its mental benefi ts in helping us to de-stress and focus.

IT’S ALL ABOUT THE CONTENT • Gen Z will, who discover and engage with bands online, turn to phygital experiences including NFT drinks and beverages born out of #DrinkTok. Their wide exposure to the internet combined with their ethnic diversity will lead them to seek diverse and distinct new global flavours that represent their culinary heritage and help them discover the world.

DRINKS TO WATCH: • Non alcoholic beers • Agave spirits • Sparkling water & tonics • Cordials • White rum • Tequila • Tea infused spirits • Cabernet Sauvignon • Prosecco & Cava • Riesling