TREND BOARDS 2024

FOODS FOR THOUGHT

NEW TO THE MENU • Consumers are still looking for a new spice and experience in their lives that have Asian roots . Through experimentation during the Covid days, meals such as Bibimbap that utilise fermented veg provide a new flavour experience relying on the fermenting tang rather than ground spices. • Mexican food is still popular particularly with its adaptability. The burrito and quesadilla have been the go-to for something different when ordering a take-away. • Sushi is on its way to replace the traditional sandwich meal deal when working at the office. Its improving

GOOD FOODS • Mintel believes that in 2023, more people “will look for food and drink that influence cognitive capacity , manage stress levels and optimise brain function”. Some examples of “brain food” include oily fish, broccoli, blueberries and wholegrains. • NHS guidelines recommend that we eat fish twice a week. Peoples’ awareness to cut down on red meat has led them to investigate tinned fi sh for their health kick as well as having a cheap and cheerful supper. • Cheap and naturally tougher meat cuts such as beef shin, ox cheek lamb neck, fish heads are in popular demand due to the slow cooker having permanent residence in the kitchen. The consumer is comforted that is a step in the right direction of minimising waste as well as not making a dent in the pay packet.

DECADENT INDULGENCE • Last year the Lipstick Effect – indulging in a little luxury has transitioned from drinks to desserts . Up to 30% of the UK nation are pampering their palettes on the weekends with French inspired tarts and silky mousses as well as all-round show-stoppers such as roulades and oozing puddings. • 2013 gave us the Cronut and the croissant is getting reinvented again. This rich pastry is being utilised in revamping desserts to be more decadent as well as providing up-market savoury options.

FLAVOURS TO WATCH • CBD • South African flavours • Fermented vegetables • Decadent desserts

• Tequila • Pastry

• Sparkling water • Mediterranean • Vegan cheese

accessibility and quality are an easy grab-to-go lunch or snack.