TREND REPORT 2022-23 Internal Handout

WELLBEING

Health Our Biggest Asset

• We all know the issues: waste, pollution and over consumption . • Consumers are embracing the principles of sustainability and lower impact, but want it without compromise! • ‘Free from’ - foods are removing ingredients seen as unsustainable. • Tastes are moving toward reducing consumption , and higher welfare quality. • Our blue & green planet is precious, plants are making it further into homes . Their health is linked to our own physical and mental well-being. Green World Sustainable without compromise

Ethical Consumer Making Better Choices

• Increased awareness of personal health is as an ever greater driver in peoples life choices. • Foods to make you feel better, or, mood foods point to increased interest in the benefits a good diet can have on mental, as well as physical health. What you put in effects what you get out! • Greater consumer awareness is impacting food choices making healthy much more important! Low calorie food options are common across all cuisine trends. As are so called Super foods. A recent example is the inclusion of a collagen rich diet choice. This protein rich substance is linked to good muscle and skin health.

• We are seeing the rise of the caring economy as an effect of the pandemic. • Personal choices matter, ethics and social impact are higher in consumers minds, businesses enabling people to do the right thing will be rewarded! • There is a growing movement towards compassionate consumption , where a sense of kindness, empathy and a meaning are part of the buying choice. • Consumers are engaging with brands that reflect their own priorities of diversity and inclusion .