TREND REPORT 2022-23 Internal Handout

EXPERIENCE

Onlife Digital Convenience

Adventurism Experience Matters

Share The Social Connection

• Acceleration of delivery to the home and instant access to purchases sees no let up. Not just about fully prepared food, meal packs and instant essentials are now becoming ubiquitous , particularly for the urban consumer. • Fusing of social and dedicated retail sees the rise of ‘ omni channel’ consumer interaction, a single space to experience, connect and purchase. • As with real world interactions, the digital experience via engaging content and ‘experience flow’ are ever more important for consumers. • Increased use of chat bots, AR & VR, alongside innovative ways to get digitally hands on with product will benefit the savvy retailer.

• An experience is key for today’s consumer. • When socialising at home they look for a sense of occasion, willing to invest in the experience with better food and drink. • Out of the home ‘pop-up hedonism’ is on the rise, putting a premium on exciting new spaces and an opportunity to experience flavours less travelled! • Our culinary curiosity is increasing, as we trying new flavours, mixing global influences in a desire that seems exaggerated by a lack of travel opportunities in recent years.

• Curating & sharing our dining experience is common across all social media age groups, and seem to be here to stay. • ‘ Table-scaping’ elevates tableware and place settings, making them key elements for a good post. Distinctive ceramics and eye-catching glassware, carafes, jugs and even beer glasses enhance an image driving consumer choice when making a purchase. • Digital communities and shared experience continue to evolve with the likes of watch parties , online cookery schools and immersive forums allowing real-time feed-back.