Viners Safety Knives Marketing Update Sept 2019 FINAL

MARKE T RESEARCH RESUL TS

MAIN FINDINGS

The survey was completed by 1,709 respondents with almost 50 / 50 split on the preferred knife design.

When asked which design they preferred: option 1 with a more rounded tip, or option 2 with a squarer tip we had 47% preferring option 1 and 53% preferring option 2.