Viners Safety Knives Marketing Update Sept 2019 FINAL

MARKE T RESEARCH RESUL TS

65.5% of respondents said they would choose the new knife design over standard knives. MAIN FINDINGS

Definitely would - 19.5% Probably would - 46% Probably would not - 10.5% Definitely would not - 2% I don't know - 22%

76% of respondents would be happy for this style of knife to be the only one on sale.

Definitely would - 28.5% Probably would - 47.5% Probably would not - 7.5% Definitely would not - 3% I don't know - 13.5%